Google TV – What It Means To Me

Google TV – What It Means To Me

By: Shelly Kramer
May 21, 2010

Looking forward to Google TV

Okay, I’m a dork. I know it. Admit it. Embrace it. And while I don’t watch a bunch of TV, I’m online constantly. Big surprise, I know. This Google TV announcement is awesome. And I know that Microsoft tried to do this and that Apple TV is out there, but I’ve never really paid attention to it until now. For some reason Google got my attention.

This creates issues in my household though. Big issues. We are the people who still have old school TVs all over our house. You know the ones – they weigh about 300 lbs and are the size of a small battleship. Make no mistake — it’s not that my husband isn’t into all the bells and whistles that are an integral part of the flat screen, HiDef, fancy-schmancy TVs that everyone ELSE on the planet apparently has. It’s just that we have a mortgage, a house we’re rehabbing, 4 year old twins … well, you get my drift. There just have been other things more important to us from a budget standpoint than a killer TV.

But with the advent of Google TV, I’m now the one dreaming about new TVs. My husband will be beside himself with glee. Already I’m thinking about all the things that my kids currently cram onto my lap to see on the MacBook Pro that will be oh-so-heavenly on the big screen. Important things. Things like the Peanut Butter Jelly Song, or The Spice Girls singing Wannabe (don’t judge me), or watching the lions and elephants on WildEarthTV as they stream live footage from the Congo in Africa (yes, we do occasionally watch something educational).

Ohhhh, you betcha I’m getting excited (channeling Frances McDormand in Fargo here). And I haven’t even mentioned all the uses I can think of from a work standpoint – can you say “Holy Tax Deduction, Batman.” Shhh. Let’s run this by my accountant first, okay?

And now that I’ve waxed poetic about Google TV from a personal standpoint, as a marketer and someone who is immersed in the worlds of both content generation and content consumption, the ramifications are huge. Designing messages for devices is a big part of what I do, and thinking about how consumers receive and want to receive information is equally huge. My head spins just thinking of the possibilities.

In any event, I’m psyched about Google TV. And I’m the last person on the planet that I ever thought would care about anything related to TV. What about you? Will you be jumping on board or is this just totally no big deal to you? C’mon … let’s hear it.

  • As someone who's foregone cable for 1.5 years, this may be the link that gets me back into the entertainment loop. Great post, Shelly…and I'm delighted that the Peanut Butter Jelly Time song has had such an impression on you 🙂

  • ShellyKramer

    Yes, Erika, the Peanut Butter Jelly Time has, clearly, changed my life. Thank you. Now I can come visit and we can sit in front of your <new> TV and geek out!! More. w00t w00t.

  • I also do not do cable and am stoked about what this can bring. I already built a HTPC to fill in many of the gaps that Google is addressing. Hopefully this will not leave out pulling in local networked media for those who have built a home library of movies and music.

    This is finally the right time for the solution with high speed in-home networks available. Google is also not trying to own all the content so all the big media distributors can play along (Cable / Satellite, Netflix, Hulu, Amazon, etc).

  • ShellyKramer

    Oh Kurt, you fit right in with the rest of us nerds. I love it! And I agree … the time is finally right for this. At least for us :))

    Thanks for stopping by!!!!

  • I'm trying soooo hard to wean myself off TV a bit so I can spend more time reading and writing (books, articles, blog posts…!)–but this does look like a fantastic innovation.

  • ShellyKramer

    It does, Alex. And I'm not a TV head either. But we both know I'm an
    Internet addict.

  • I haven't had TV/cable in over 5 years. It was fine, until I discovered Hulu. And then free DVD's from the library (sometimes instead of book, which brought guilt). I like the big screen idea and google pulling everything together, and not having to figure out TIVO but the addiction issue concerns me. Will I ever go outside to play again?

  • Microsoft, Gateway, Apple, and now Google… have all tried to bring the promise of the web/internet on TV. We shall see if this works.

    From my understanding, you will still need cable or satellite if you want to find something that is broadcasting live. This also means that if you don't… then it is Hulu, Netflix, and YouTube as your channels online. (Not to mention all the adult items you'll find.)

    To make this really work there needs to be an incentive for broadcasters to push a majority of their content online. Right now… I am not seeing it.