The WOW Factor – How To Make Clients Believers

The WOW Factor – How To Make Clients Believers

By: Shelly Kramer
May 17, 2010

My team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly.

Sometimes I suspect they skeptically regard us as just another bunch of people with something to sell, rather than a team of people passionately committed to embracing this new paradigm shift and helping them do so as well. Whenever that happens, I chuckle softly to myself and whip out this graphic, created by Gary Hayes in September of 2009.

And when I do, I watch their eyes grow wider, as the veracity of what we’ve been trying to tell them sinks in. Social media matters. Blogging matters. Search matters. And integrating digital marketing into an overall marketing strategy is critical for businesses who are serious about success. Or even serious about staying in business. This is true whether you’re a small business or a large one – and the people who are paying attention are the people who stand to gain the most marketshare the quickest. Sometimes a picture really IS worth a thousand words, and that’s certainly the case in this instance.

I am eternally grateful to Gary for creating this compelling piece of art. For a geeky girl like me, this kind of stuff makes my heart sing. Even better, it makes my job easier on a daily basis. The other thing that makes my job easier is this: for every five prospective clients who don’t get the relevance of this information, there is one gem of a prospective client who does. And that is the client we most want to work with. That makes our jobs less like pulling teeth and forcing change upon an unwilling group of people and more exciting – because we get to be involved in what we really love. And that’s helping people grow their businesses. With people who are committed to making that happen. That’s what makes us get out of bed in the morning with smiles on our faces.

What’s the thing that wakes you up in the morning so excited about that you can’t wait to begin working on it?

And PS, I happen to think Gary is brilliant – and lots of other people do, too. If you want to know more about him, visit his website and see why I’m such a fan.

  • I <3 the above GEEK OUT. *sharing*

  • ShellyKramer

    Me too!!!!! Geeks rule, girl.

  • lauraclick

    Love this graphic! Thanks for sharing, Shelly. You're right – the ones who don't understand the power of social media and the web, especially after seeing this, are the ones people like us don't want to work with anyway. The people who “get it” totally rock and will be the ones who really succeed. You're right – those are the gems who we all aspire to work with!

  • ShellyKramer

    Thanks Laura. Yes, yes and yes!! Thanks for stopping by, girlie!

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  • Shelly,
    Gary's visual is impressive and astonishing. I'm gaining ground in knowledge of social media and working harder to incorporate it into a plan (of course that presupposes a plan). As my work picks up and cash flow increases you're on my list of “items to buy”.
    I'm surprised by the # of one woman “shops” I know that are not seeing the need for social media. The following is said with disdain and a hand on the hip “How much business have you gotten from it Cherry.” Can't wait til I'm not lying when I say “Last month was almost over 6 figures.”

  • ShellyKramer

    Hi Cherry,

    It is impressive – I never cease to be amazed by it. Frankly (haha). I think you're doing a great job of building community and building the brand of YOU, Cherry – and our relationship is one example of that. But for this world of social media, we would not have known one another.

    As for those one woman “shops,” I say let them keep their heads in the sand. In no time at all, they'll be looking at you saying “how the HELL did she do that?” and you'll be laughing all the way to the bank. I'll bet on you – every day.

    Thanks for the read – always a pleasure to see you.

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  • Sorry I don't have a more intelligent comment, but “wow.”

  • ShellyKramer

    Nate, I feel the same way every time I look at it. And click on the tabs up top – see what it's like on a weekly/monthly/annual basis. Even MORE mind-blowing!!!

  • bobbysgirlforever

    Mind boggling it is I tell you – makes my head swim, LOL! Pure genius! Thanks for sharing Shelly!

  • ShellyKramer

    Glad you enjoyed … I never tire of seeing it!