My team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly.
Sometimes I suspect they skeptically regard us as just another bunch of people with something to sell, rather than a team of people passionately committed to embracing this new paradigm shift and helping them do so as well. Whenever that happens, I chuckle softly to myself and whip out this graphic, created by Gary Hayes in September of 2009.
And when I do, I watch their eyes grow wider, as the veracity of what we’ve been trying to tell them sinks in. Social media matters. Blogging matters. Search matters. And integrating digital marketing into an overall marketing strategy is critical for businesses who are serious about success. Or even serious about staying in business. This is true whether you’re a small business or a large one – and the people who are paying attention are the people who stand to gain the most marketshare the quickest. Sometimes a picture really IS worth a thousand words, and that’s certainly the case in this instance.
I am eternally grateful to Gary for creating this compelling piece of art. For a geeky girl like me, this kind of stuff makes my heart sing. Even better, it makes my job easier on a daily basis. The other thing that makes my job easier is this: for every five prospective clients who don’t get the relevance of this information, there is one gem of a prospective client who does. And that is the client we most want to work with. That makes our jobs less like pulling teeth and forcing change upon an unwilling group of people and more exciting – because we get to be involved in what we really love. And that’s helping people grow their businesses. With people who are committed to making that happen. That’s what makes us get out of bed in the morning with smiles on our faces.
What’s the thing that wakes you up in the morning so excited about that you can’t wait to begin working on it?
And PS, I happen to think Gary is brilliant – and lots of other people do, too. If you want to know more about him, visit his website and see why I’m such a fan.