Hauling My Way to Stardom

Hauling My Way to Stardom

By: Shelly Kramer
July 17, 2010

Teenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did I need? You guessed it — none!

For those of you who aren’t familiar with haul videos, they are show and tell videos typically filmed by teenage girls and shared on YouTube, sharing the spoils of their shopping trips with their friends. Savvy retailers like Forever 21, JC Penney and American Eagle have identified this as a potentially lucrative form of online marketing and are jumping on the haul bandwagon. They are hiring teens to engage in “hauling” at their stores, review their products online and use this as a means to create buzz and drive sales. And if their burgeoning video views and appearances on shows like Good Morning America are any indicators, some teens, like @allthatglitters21 and @juicystar07 are taking the world by storm. There are definite risks associated with this practice, but so far, that hasn’t precluded these retailers from testing the haul waters. “Hot but risky” is what Carol Tice’s recent post for bNet calls it, and she’s got some valid points, scoot over there and read it if you’re so inclined.

As with anything, there plenty of people who think that this practice is one step removed from complete and total ruination of society, but we’ll save that for another blog post. That said, Jessica D’s post for SodaHead in February of this year was pretty prescient. Too bad she’s not writing for them any more – I like how that girl thinks. But if read it and if want more of her, you can stalk her on Twitter.

By the way, my bounty was scored at the Brookside Community Farmers’ Market. If you live in the area and are not making this a part of your every Saturday morning, you are missing out!

P.S. Effective immediately, I am officially striking the word “awesome” from my lexicon.

  • Pingback: Tweets that mention Hauling My Way to Stardom | V3 Kansas City Integrated Marketing and Social Media Agency -- Topsy.com()

  • Thanks for this introduction. I didn't know this was going on but I'll have to check out how brand are leveraging it in their campaigns.

  • mollyblock

    Best. Haul. Ever.
    (Love those reusable produce bags!)

  • Mmmm…that broccoli looks “fabulous!”

  • ShellyKramer

    Yes, Laurie. “Fabulous” is much better than yet another ding dong “awesome.” <kicking self> Thanks for the smile!

  • ShellyKramer

    Thanks Molly. You can find the bags at http://3bbags.com – they are wonderful. Not only are they nice at the store, but things keep better in them in the fridge, too!!

  • ShellyKramer

    Some great links in the post, Susan, on the hauling phenom. I wasn't really paying that much attention to it either, but a recent piece in USA Today caught my attention. It's linked in the blog, as are a couple of other interesting pieces. It will be interesting to see how this plays out. Thanks for stopping by.

  • Boring. Fabulous. Boring. Fabulous. HILARIOUS!!

  • Now this is a 'haul' video! Your farmer's market must be terrific. And those mesh produce bags are, well, Awesome!

  • ShellyKramer

    Seriously Gini – who picks out a freaking tomato that looks just like the fake ones in the supermarket? He was my camera man and most surprised (momentarily) when I ridiculed him. Then he remembered that it's an every day occurrence. Kind of reminds me of your “How to Change the Toilet Paper Roll” video ….. :))

  • ShellyKramer

    In case you didn't see …. you can get them at http://3bbags.com – they are, well, pretty awesome. (dang it, there I go again) (I blame you!!!)

  • Nice tomatoes, Shelly. And an AWESOME beet just can't be beat. I kill me.

  • That's awesome, Shelly!

  • Thanks for the link love!

  • mmangen

    Shelly —- oh how fun, another video of you! 🙂 Why did your hubby pick boring tomatoes? (my son heard you say “Boring, Fabulous; Boring Fabulous” from the other room and I heard him pipe up “Boring? I'll show you boring!”

    BTW, honestly I had not heard of hauling until I saw your post (shhhh don't tell anyone)

  • Brian Brooker

    Show some love for the little roma tomatoes, why don't you…

  • Love the awesome video, Shelly 😉 (ducking)

  • I never heard of Haul videos so this was good for me to see and learn. Thanks. You did a great job. Just one thing I feel the need to bring to your attention – you emphasized that your husband picks boring things…didn't he pick you too? Oh, had a flash thought – he picked you and you were so over-the-top interesting that he couldn't handle more interesting things and since them picks out boring things. How's that work for you?
    Seriously, congrats for getting yourself into vlogging and youtubing and all those cool things.

  • Took me a minute to figure out why it was called hauling!! (watched the video before I read under it!) Never heard of that! LOL – Great video BTW – I loved you making fun of hubby's tomato 🙂

  • Haul videos, eh? I'd never heard of them before your post. Sounds intriguing – especially if I can create a new niche – 40 something Dads' haul videos! 😉

  • ShellyKramer

    I think you're onto something, Don. Get on it and send me the links :)))