SEO, SEO, SEO. Think of it as being sung to the tune of “Let it snow, let it snow, let it snow.” Okay, now that I’ve got you in the holiday mood, let’s cut the crap.
SEO. Like it or not, it matters. Search engine optimization. A mere 90 some percent of people head to the Internet to search for products or services they want, need and are ready to buy. If your business isn’t built and marketed to take full advantage of that, what are you doing? What are you waiting for? Holding out because you’re too busy? It might cost money? Or are you thinking that if you just wait it out, it’ll change. And people will head back to phone books and the daily newspaper to tell them where to find solutions to their problems.
Erika Napoletano, your favorite Redheadwriting, and I are working with our friends at Thinking Bigger Business Media on a series of webinars for business. This month’s webinar series is all about SEO and at the ridiculously low price of $77, there’s no reason for you not to be there. Plus, you can take away the information from these seminars and immediately put it to use for your business – or for your clients – and what’s not to like about that?
Here’s what’s in store:
PART 1 – SEO for Business: A Crash Course
Tuesday, December 7, 2-3pm CST
Every question about SEO you were afraid or embarrassed to ask! You’ve heard why SEO is important and how other businesses are benefitting, but isn’t it time to put your business in a league WITH and then AHEAD of the rest? This introductory session will cover the basics of Search Engine Optimization, such as on and off page SEO tactics, how the search engines “see” web pages, an overview of local search and dispel myths. It is a primer to prepare you for the second webinar in the series, Local SEO: Cultivate Your Neighborhood, which covers the essentials for every business owner on local SEO and how to attract the attention of customers in your own backyard.
PART 2 – Local SEO: Cultivate Your Neighborhood
Thursday, December 9, 2-3pm CST
Whether you’re a business with a brick-and-mortar footprint or consultant/agency working with them, you can’t ignore local Search Engine Optimization and the value it brings to a business. No buzzwords – just actionable strategies you can IMMEDIATELY use to improve your relevance to the search engines for local search. Learn about which directories are worth your time, how your listings in them and your website are related and how your existing customers can help you improve your rankings.
PART 3 – SEO for Blogging
Tuesday, December 14, 2-3pm CST
If you’re going to blog, you might as well do it right. We hate to waste our time and we’ll never waste yours. This webinar will take elements from the previous two and expand on them to give you the tools for a powerful, search engine-relevant blog. Learn about WordPress plugins that essentially do the SEO work for you, how to have both a personality AND a SEO-rich blog and simple, actionable things you can do on your blog today that will improve how the search engines see each and every blog you post!
We’re joined by some awesome talent for these webinars:
Mike Belasco is President of seOverflow, headquartered in Denver, CO. He’s a big geek, which immediately endears him to us. For obvious reasons. In addition to the geekishness, he’s a sought after speaker at national industry events and conferences, including: Search Engine Strategies (SES), Search Marketing Expo (SMX), Search Engine Marketing Professionals of Portland (SEMpdx), and Business Marketing Association (BMA) events. Mike is also a member of Google’s Advisory Board, making their firm one of the decision makers and first to know of the latest changes in search.
Alysson Fergison, is the Founder of SEOAly, an SEO consulting firm that also does keyword research, audits and on-site SEO problem resolution, WordPress website and blog design and development for small business. Aly is the antithesis of the corporate bobblehead yes-man … er, woman, and that’s one of the reasons that Erika and I like her so much. She speaks our language. No BS, tells it like it is, and helps clients solve problems on a daily basis.
Both of these smarties also regularly help US deliver better results for our clients, so we couldn’t be more thrilled to have them participate in this webinar series. In short, we drink their Koolaid and like it. Oh yeah.
So don’t delay, click on over and give YOURSELF and your business a little early holiday present. Register for this webinar and start doing what you know you need to be doing – now. You’ll be amazed at what you’ll be able to do after you finish up with this series. Plus, it’s more quality bonding time with me and The Redhead – what’s not to like about that?
And for those of you who’ve not participated before, these sessions are audiotaped and available after the live broadcast, in case you want to review and/or missed one of the sessions, so there are no worries there. We’ll also be doing some cool giveaways for registered attendees before the webinar series, and if you want one head on over to Thinking Bigger Business Media’s Facebook page and “like” .. then leave a note, something pithy like “I was here. I’m coming to the webinar. Sign me up for something cool” and you never know what you’ll get in return.
See you there!