One of Facebook’s newer features, photo tagging for pages, extends the power of brands; yet it’s one that, in our opinion, should be used carefully.
You can get the full scoop on the new photo tagging feature here, but, to sum it up, Facebook pages can now be tagged in photos. This means brands, products and companies can now be tagged, as compared to former tagging abilities that only let you target individuals. We’ve been trying to decide if this is a good or bad thing–and I’ve got a few thoughts on both sides of the spectrum.
Any time you can make your mark on Facebook, it helps increase your brand’s visibility–and photo tagging is no exception. Kyle Lacy wrote a great post about the top 5 ways to use photo tagging. He cites benefits like increased ownership in brand use and encouragement of influencers to build a deeper connection, among others.
Kyle also points out that when you tag a photo as a page, it shows up in the Photo tab and not on the wall, which we like—this seems to deter photo clutter while still affording prime visibility to tagged images.
I’ve read a lot of posts praising this new feature—and there’s certainly a lot of ways your brand or business can use photo-tagging to increase your visibility and engagement. But like a lot of good things in life (ice cream, happy hour, retail therapy), you can have too much of a good thing—and that includes a slew of photos tagged by your page.
If you’re planning on using this service, we suggest coming up with a brief extension of your company’s social media policy (you have one of those, right?!) to address tagging photos as a page. While it’s cool to pop in as a product and tag that item in an individual’s photo, this could quickly become overbearing—and annoy your audience. And that’s the last thing you want to do. Remember: Facebook is about building an audience and enjoying conversation, not driving them away to talk smack about your brand.
In a nutshell? Don’t be spammy with this feature. You know how I feel about spam. And if you don’t? I hate it. It’s annoying and intrusive. Instead, use photo tagging wisely. Your brand—and your audience—will thank you.
Have you incorporated photo tagging into your page? How are you using it? And what do you think so far? I’d love to hear about your experience so far.