News flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms.
Yet there’s no denying that Google+ can elevate your brand’s digital marketing strategy, especially if you put some thought into your Google+ presence before you build it. To help jumpstart that thought process, check out a recap of the recent Focus roundtable, “Getting The Most Out Of Google+ For Your Business.”
The online discussion, moderated by Janet Fouts of Tatu Digital Media, featured the insight and expertise of Community Organizer 2.0’s Debra Askanase and V3’s own Shelly Kramer. The hour-long session explored the business applications of Google+, as well as some things to think about as you establish and maintain your brand’s G+ presence. For example, what value are you adding through your business page? And why should people add your business or brand to their G+ circles?
It’s not enough to simply recycle content that’s already appearing on sites like Facebook and Twitter to build out your G+ presence. Instead, focus on the unique strengths of Google+: the ability to send separate messages to specified circles and host interactive gatherings through Hangouts, to name a couple.
Shelly, Debra and Janet also presented some great examples of businesses and non-profits that are making an impact on Google+. After all, sometimes it’s best to learn from those who are blazing a trail, then you can refine and tweak those tactics to fit your own brand or business.
The discussion was also guided by audience questions posted through the interactive Focus dashboard. Audience questions flew so fast and furiously, in fact, that the dialogue inspired a follow-up event to take place as a Google+ hangout. Stay tuned for details, and in the meantime, check out the audio recap of the roundtable to learn more about how you can harness the power of Google+ to elevate your digital marketing strategy.