SEO 101: How Google Works

SEO 101: How Google Works

By: Shelly Kramer
May 1, 2012

How Google worksAs people and businesses now realize how important the web is for business today, understanding search engine optimization–we’ll call it “SEO 101”–and how Google works is pretty imperative.

And there’s no shame in admitting that you kinda sorta think you know what SEO is all about, and why it matters, but that there’s probably more you could—and maybe should—learn. If that describes you, this video, featuring Google’s head of web spam Matt Cutts, might be just what you need.

How Does The Google Work, Anyway?

In the below video, Cutts explains everything from how The Google (you know you laugh when I call it that) crawls, indexes and ranks sites and their content. He then dives into how PageRank is used and how Google crawls through timelines, looks at frequencies and priorities and indexes and filters within their databases. Nerdy stuff, to be sure, but important to understand if you want to get a glimpse of why it’s important for your business to have an effective online presence.

What’s Google’s Goal?

Google’s overall goal is really pretty simple.

  • Crawl the web
  • Index those web pages
  • Rank and serve those pages in the order that makes the most sense

An even simpler way to look at it: Index all the content on the web, deliver the needles in the haystack to searchers. At the speed of light. Isn’t that what we’re all looking for? Methinks so.

Let’s Get to The Video

So go ahead, check it out. Cutts is engaging and personable and it’s no surprise that he has legions of fans. And while someone mentioned in the video comments that the video is a few months old, the fact that it was just recently published and already has garnered almost 200,000 views tells us that this is a topic that many people are more than a little interested in.

You can read the full transcript of the video covered by Search Engine Land’s Barry Schwartz if you’d like to know more.

Want to Know More Now, Dontcha?

A couple of other great resources include SEOmoz’s “Beginner’s Guide to SEO,” which you can find here and Search Engine Land’s “Guide to SEO,” which you can find here.

Now, go forth and learn a little more about SEO. You’ll be glad you did. And your business will thank you for it.

Image courtesy of SEOmoz

  • Anonymous

    [email protected]:twitter for sharing Matt’s quick video on SEO.  I know I have plenty of room to grown and learn when it comes to SEO. 

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  • Anonymous

    You’re welcome, Nancy. I do, too!

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  • Anneliz Hannan

    Thanks Nancy,

    It is always a pleasure to have help ‘finding these needles in the haystack’. [email protected]:twitter sent me over to check things out [email protected]:twitter makes it palatable to learn. I am happy to add you to the esteemed list. 

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  • Anonymous

    Glad you enjoyed. Now don’t call me Nancy :))

  • Anneliz Hannan

    My apologies. I had a colonoscopy this AM and they told me not to go on the internet with the sedatives on board. I guess I should have listened. From whence I picked Nancy, who knows..maybe my nurse!

  • Anonymous

    Never. Laughed. More.
    And I think I love you.

  • Allen Mireles

    This post is really helpful,[email protected]:disqus and very timely as more and more marketers are stopping to realize they (we) need to understad SEO and The Google better than they (we) do. I’m also interested in watching the videos that describe Google Analytics social tracking capabilities and how to sue them. Have those on the ever-growing To DO list.

  • Anonymous

    Thanks Allen. Glad you enjoyed. Like you, I fight the never-enough-hours-in-a-day fight. Good thing we both love what we do!

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  • Tinu

    Great find. We really need to use ALL of the marketing weaponry at our disposal and search is no exception. Of course, it’s rare that we’re able to use all of them – so if you need to prioritize, Google is near the top of the list. 

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  • reklama internetowa

    Thanks to share such wonderful and informative article.