How Moms Spend Time Online [Infographic]

How Moms Spend Time Online [Infographic]

By: Shelly Kramer
August 30, 2012

how moms spend time onlineMoms are online—shocking news, right? What’s interesting is how moms spend their time on the Internet. “Moms are at the center of their family’s life offline, so it’s little surprise that they’re also at the center of many of the biggest trends online as well,” according to Nielsen.

A recent Nielsen infographic details “The Digital Lives of American Moms.” Some of the stats we found especially intriguing include:

  • 50% of all moms actively participate in social media via mobile devices, compared to 37% of the general population.
  • Nearly 1 in 3 bloggers are moms.
  • Moms are 38% more likely to become a fan of or follow a brand online.

how moms spend time online

For data freaks like me, stats on Internet usage are always interesting. What’s even more fascinating, however, is how you can apply knowledge like this to your brand or business.

For example, if your brand targets moms, you better be on Pinterest. And it’s also important to recognize that half of moms access their social networks via mobile devices, which means they’re likely consuming content and even making purchase decisions with their phones, too. Is your company’s website optimized for mobile? Can you quickly serve up the products and information that digitally savvy moms need?

After all, the infographic shows that nearly 40% of moms are likely to become a fan of or follow a brand online. Does your brand have a strong online presence that they can find and engage with? Moms are an audience that’s ready to consume, converse and purchase. And by making sure your business is visible and active online (with a strong mobile strategy, too) you can better tap into and connect with this forward-thinking group.

  • Wendy & Sherry

    Hey Shelly,

    Great article. Thanks! Nice to know we are headed in the right direction.

    I didn’t see any stats on YouTube though. Don’t moms also spend time there with their kids?

    Wendy @ kiboomu

  • ShellyKramer

    I don’t know if that was mentioned in Nielsen’s research … but I know we spend time there!! Although I don’t spend nearly as much time on YT as I do on other networks. You?

  • LoriRuff

    I’d love to see the “Comparison overall” stats of women on mobile. The infographic shows 50% of moms and 37% of the general population… it mentions females in general, but without the stat!

    I love checking out infographics like this and especially things related to mom’s. I mean, how many women are moms? Am I included in the group because I’m a mom, or not because my daughter is 27? That’s the one thing left bugging the heck out of me. Perhaps Nielson can answer that!

  • NewGrass

    GGreat article Shelly!

  • ShellyKramer

    Thanks! Glad you enjoyed!

  • Kristen Daukas

    The HUGE difference between those who use Blogger and WordPress is what jumped out at me. I’m assuming they’re using the sites since most of us don’t just “go to” either of them other than to post and with 1 in 3 blogging…

  • ShellyKramer

    I agree. It was crazy. But I think it’s an obvious choice – it’s easy and it’s free. And then, once they build a following/audience/traffic, they have to figure out how to “own” it … and then have to move. My advice is to never start with Blogger … for just that reason. And yes, very interesting!!

  • Kristen Daukas

    I agree and always advise the same thing but the number of Blogger sites I come across are plentiful. However, I’m definitely starting to see more that are not. Did you by chance see the post this week on why it’s BETTER for mom bloggers to use Blogger? It was so convincing, I actually contemplated how I could move a 9 year old blog over. Then I snapped back to reality…

  • ShellyKramer

    I did NOT see that post. Now I’ll have to go look for it. That’s crazy!!!

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