Mission Critical: A Mobile Friendly Version of Your Website

Mission Critical: A Mobile Friendly Version of Your Website

By: Al Bonner
August 23, 2012

Mobile-friendly websitesAre you among the 93% of businesses that don’t have a mobile-friendly version of their website? Have you viewed and tried to navigate your website on a smartphone? Amazingly, most business owners haven’t done that, either. Here’s a news flash: Your customers have. And if your website isn’t mobile-friendly and not giving customers and prospects what they’re looking for when they’re looking for it, you might just be losing them.

Mobile websites are no longer a luxury, something to get around to when you can—they’re a business necessity.

Numbers Don’t Lie: Mobile Web Access is Exploding

The number of consumers who are surfing the web on mobile devices is growing at a rapid pace (and yes, that means smartphones and tablets). And I’ll venture a guess that  smartphone users represent a major percentage of your current or potential customers.

Do you know how traffic is getting to your website? When was the last time you looked at your website analytics and specifically noted how much traffic comes from mobile devices? Are you watching those numbers grow on a month-to-month basis? Our experience is that few business owners understand the importance of their analytics, so if you’re not paying attention to this data, start. If you are paying attention, bravo.

What Is a Mobile Website?

What is a mobile website? Don’t be embarrassed if you’re not sure—you’re not alone. A mobile website is a simpler and smaller version of a desktop website designed to be displayed on a mobile phone. Your current site is already viewable on a mobile phone. However, navigating it probably requires a considerable degree of pinching and zooming so as to try and locate key information about your business. Consumers? They don’t like that. More importantly, they don’t have the patience to wade through the mess to find the information they need. It’s a frustrating experience that in most cases drives them away. In fact, nearly 2 out of 3 users are unlikely to return to a mobile site they had trouble viewing. Where do they go? 40% of consumers say they will visit a competitor’s mobile site instead of trying to navigate through a non-optimized site.

How Do I Get Started With a Mobile-Friendly Website?

Converting your desktop site to a mobile-friendly version can put you in an ideal position to capture new customers and position you ahead of your competition. Remember, only 7% of businesses have a mobile website, which opens a big, fat opportunity for you to waltz through. But that number is expected to grow at a rapid pace. A well-designed mobile site will make it easy for consumers to both contact and locate your business. Mobile sites can include features like click-to-call and click-to-map and make information about your products and services easy to find and easy to read.

Want to know more? We can help. I head up the mobile marketing division of V3 and I’d love to answer your questions. Leave them in the comments below or send me an email and I’ll help you get on your way.