Commitment Engine: How to Make Work Worth It

Commitment Engine: How to Make Work Worth It

By: Shelly Kramer
October 18, 2012

john jantsch the commitment engineMy friend John Jantsch’s new book, The Commitment Engine, is really about one thing—making work worth it. Most of us spend a great deal of our lives at work, and being happy at what you do and where you’re doing it makes all the difference in the world.

John and I talked about The Commitment Engine and here’s what he had to say:

What is the driving force behind The Commitment Engine?

The thing that started me on the quest to write this book was a desire to understand why one seemingly successful entrepreneur felt completely fulfilled by their business while another seemingly successful entrepreneur felt their business was sucking the life out of them. I started with the happy customer and worked my way back to the happy owner and found the commitment connection.

Why do you think clarity, community and culture are so important?

What I discovered is that they are the common bond in companies that I call commitment engines – clarity is strategy, culture is clarity amplified and community is the natural outcome of clarity.

What is the business value of focusing on these things?

While I talk about things like peace, grace and love in this book, I also draw a very direct line between clarity of purpose and profit. When an organization is crystal clear about the single-minded “why” of what they do, they will attract a staff that shares this purpose and that staff will care for the community in a way the breeds extreme customer loyalty – perhaps the most profitable characteristic of all.

I don’t know about you, but this makes perfect sense to me. And as I read the book, it’s got me thinking about the companies I know who seem to be truly focused on clarity, community and culture (and I’m happy to say we have several of them as clients), and how they’re so very different from other companies who are only focused on profitability.

My friend Marjorie Clayman wrote a terrific review of The Commitment Engine, and you should check it out, because she talks about completely different things than John and I covered here.

If you’d like to know more, you need to buy the book, doggone it. And really? I’m pretty sure you won’t be disappointed. And for our Kansas City friends, there’s a reception at the Kansas City Public Library on Wednesday, October 24th that starts at 6 p.m. You should most definitely register and come join us to hear John talk about this. I’m pretty sure he said that drinks were on him, but we’ll have to ask him when we get there. (I crack myself up sometimes) (seriously).

  • Thanks Shelly – appreciate the support and the questions!

  • Thanks for the shout, Shelly! Actually we’re doing a whole series because John has offered so much to chew on. Best book i’ve read in quite some time 🙂

  • ShellyKramer

    That’s great to hear, Margie! We’re big fans of John, too!

  • ShellyKramer

    Happy to help spread the word, John.

  • Shelly I love your personal comments. John has given us all a unique view on Commitment Engine. We spotlighted it during Social Media Day on #BBSradio recently. He was fun, delightful and still brought great meaning to the conversation. ( kinda like how you kick our ass with your advice ;))

  • ShellyKramer

    Thanks Michele!!!

  • ShellyKramer

    Ummmm, errrr, what about those drinks, John?

  • There will be drinking

    John Jantsch
    Duct Tape Marketing
    1800 Central, Ste 203
    Kansas City, MO 64108

    Sent from my Duct Tape phone

  • You’re finished already? I’m only on Chapter 3 right now (and I got the freebie offer before the release so I really have no excuse). I look forward to reading your series.

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