Facebook Adds Dropbox Integration, File Sharing In Groups

Facebook Adds Dropbox Integration, File Sharing In Groups

By: Katy Ryan Schamberger
October 12, 2012

Facebook recently made an interesting strategic move when the site unveiled integration with Dropbox, new functionality that allows Facebook users to share Dropbox files in Facebook Groups.

Facebook already offered people the ability to upload files from their computers—this new functionality gives Dropbox users the option of directly uploading their files to Facebook without first transferring to their computer’s hard drive.

In a blog post, Dropbox’s Chris Varenhorst identified a number of potential uses for this new option: “Now you can share notes with your study group, add the latest game schedule to your basketball team’s group or post a birthday video to your family’s group at lightning speed from wherever you are—just as long as you have them saved in Dropbox.”

Sure, in the scheme of Facebook updates, the new Dropbox integration isn’t the most groundbreaking change that could be made. Yet depending on how you use Facebook Groups (and Dropbox), this new functionality could make your file-sharing experience a lot more convenient and streamlined.

When you consider Dropbox integration on its own, this new feature is likely something that will noticeably impact only a small group of people. Yet consider all of the other functionality Facebook offers—and if the site continues to pursue and implement these sorts of key partnerships, it’s a sign that Facebook is continuing its ongoing quest to be a be-all, end-all online destination.

“It’s a smart move for Facebook to stay totally focused on its core mission of being the social infrastructure of the web,” writes TechCrunch’s Colleen Taylor. “It’s also a big coup for Dropbox, which will now have lucrative exposure to Facebook’s huge user base. It’s my understanding at the moment that there are no plans for Facebook to integrate to other cloud storage services—so this serves as a big testament to how much Facebook is trusting Dropbox’s technology.”

What’s your take on this new functionality?

Image by johntrainor via Creative Commons

  • This move seems rather logical to me. As the value of Facebook plummets and their market cap declines, certainly they will be looking to construct partnerships that increase the utility of their platform and subsequently, the value of their company.

    I’d say Dropbox is the big winner in this deal. It’s a very simple to use cloud based app and since storing and sharing data in the cloud is an important aspect of the modern digital era, look for Dropbox to see handsome ROI from this deal.

  • ShellyKramer

    I agree, John. I think it’s a smart move. More for Dropbox. It’ll be interesting to see how this plays out.

  • IMHO Dropbox has always been a “fly under the radar” service that seems to be well used across the digital landscape. I especially am curious to see how this partnership accelerates the use of cloud based storage applications across the board. I still feel most people still don’t know enough about them or use these services as much as they should. Fascinating, exciting food for thought!

  • ShellyKramer

    I agree. I’ve been using cloud services for awhile and they are awesome but, as you say, not well understood (or adopted). I’m a fan of this integration – and can’t wait to see where it goes.

  • I think this will be a great time saver and a huge plus over Yahoo Groups which is the only other one that can have doc storage within a group. It kinda continues to undermine Membership sites, though, yes?

  • Erik Deckers

    It makes sense, but I can also make an argument to use Google Docs for a lot of information sharing, like a basketball schedule. Where I like its possibilities is for private video and photo sharing. I could see parents of a kids’ sports team sharing photos and videos of the last game on it. Keeps it private to the parents, but they can all have access.

  • ShellyKramer

    Which membership sites? I pay for Dropbox, gladly. And don’t expect to change that. I do see how integration can help DB get more customers, though, as well as help FB inherently serve its audience better. Both good things.

  • ShellyKramer

    Agreed. Good thoughts Erik. We love Google Drive, too.

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  • I’m with you in thinking this is a good connection for both FB and DropBox. And I can’t see a downside as it only adds function to DropBox without affecting it in any way while allowing better file sharing on FB. So we see a true win/win situation. It will be interesting to see what sites like Linkedin will do answer back.

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