LinkedIn Unveils Tagging and Company Admin Comments

LinkedIn Unveils Tagging and Company Admin Comments

By: Katy Ryan Schamberger
April 26, 2013

linkedin comment taggingAs LinkedIn continues to become more robust and user-friendly, the professional networking site has introduced two new features: comment tagging and the ability for Company Page admins to interact in status updates as the company.

“After all, you are involved in millions of conversations across LinkedIn day after day,” according to the LinkedIn blog. “That’s why we want to make it even easier for you to start those conversations, share knowledge with one another and ultimately become even better at what you do.”

Let’s take a closer look at both of the new features. One quick note: as with most new social networking add-ons, comment tagging and company admin comments are in the process of being rolled out to all users, so if you don’t immediately notice them on your LinkedIn page, keep checking.

LinkedIn Comment Tagging

We always prefer the easy button wherever we can find it—and LinkedIn comment tagging is pretty darn simple. Start typing the name of a connection or company in a status update or comment and a drop-down menu will appear that allows you to select the correct individual or business. Once your update or comment is posted, the person or company you mentioned will receive a notification.

This is a great way to alert individuals or companies about information you think they should know, or to personalize the conversations you’re having on the site. LinkedIn is, after all, a social network—and the more social and active you are, the more benefits you’ll get.

LinkedIn Company Admin Comments

We tend to stay fairly neutral when it comes to new social networking features, but we couldn’t help but cheer when LinkedIn announced that company page admins can now comment and interact as the company. We do a lot of work on LinkedIn for our clients, and not having this feature put a serious dent in our ability to interact with individuals who weighed in on company page status updates.

Now, however, company page admins can comment on or like a status update as the company. When the feature is available for your company, you’ll see a banner notification at the top of the page, so keep your eyes peeled.

We’re big proponents of interacting with as many people online as possible. After all, if someone stops by and comments on a status update, doesn’t their reply deserve acknowledgment (assuming it’s not spam, of course)? Yet if you, like us, manage company pages for clients, you don’t necessarily want your personal identity showing up as someone who’s communicating on behalf of the company. Problem solved!

Anyone already have access to tagging and/or company admin comments? What do you think of the new features?

Image: jeroen_bennink via Compfight cc

  • Sara Downey

    Shelly, this is great information. I’m sure as the admin, I’ll be making some flubs at first, but I hope it is as user-friendly as it sounds.

  • ShellyKramer

    You’ll do great, Sara. I’m sure of it!

  • hi Shelly,

    I really like the new features. I hope LinkedIn continues to improve the product and makes more interactive for users and orgranizations.

    Thanks for this post!

  • ShellyKramer

    Hi Karima-Catherine (waves wildly) … glad to hear you like it – we do, too.