B2B Marketers: How Content Can Drive Leads And Sales

B2B Marketers: How Content Can Drive Leads And Sales

By: Shelly Kramer
September 3, 2013

b2b content marketing workshopAn effective B2B content marketing strategy can not only help with brand awareness and messaging. More importantly, it can be an integral part of your lead generation tactics and help drive leads and sales. Yet actually putting content marketing to work as part of your B2B integrated marketing strategy can be tricky, especially if you’re dealing with limited time and resources (and, really, aren’t we all?).

No matter the constraints you’re working against, you can make content marketing work for your B2B company. And at the MarketingProfs B2B Marketing Forum, I’m teaming up with my brilliant friend, Amy Vernon, to show you how to do just that.

Join us for an afternoon content marketing workshop (that’s an entire afternoon, by the way, you lucky people) held in two parts. First, we’ll show you how to get your ducks in a row by evaluating your website, conducting a competitive analysis (and why you need one), choosing the right social media channels for your business, the importance of building your networks and why LinkedIn should be top of mind as part of your content marketing strategy.

Once we’ve laid the groundwork, we’ll dive more deeply into content marketing by discussing the ins and outs of blogging, including keyword research and strategy, how to write an effective blog title, why commenting and guest posting is so important and how to create and incorporate video and rich media into your content.

If you’re serious about using content marketing as part of your integrated marketing strategy and getting any value out of it, understand just one thing: writing the content is but one part of a much larger equation. Getting anyone to find and read your content is a whole different animal. And that? That’s the hard part.

And that’s why you need to make sure and attend this workshop. We’ll show you how to lay the right groundwork, how to write the right kind of content and then how to get eyeballs to that content and help you generate leads and, of course, sales. And of course, we’ll show you how to use data to show the effectiveness of your content marketing efforts.

After that, you’ll be ready to take your own content marketing strategy by storm with the tools, tips and insight you need to not only improve and optimize your content, but use it to impact your bottom line, too.

Enough talk—time to sign up and secure your spot. The MarketingProfs B2B Marketing Forum is one of my favorite events of the year (really—I’m not just sucking up to Ann Handley). A bunch of smart people helping B2B marketers do their jobs more effectively and generate better results for their companies and clients? That’s pretty much one of my favorite ways to spend time.

Amy and I hope you’ll join us—it’ll be all kinds of awesome.

Image: afunkydamsel via Compfight cc

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  • Amen, Shelly. Great content drives buyer engagement and results. But the biggest thing most miss is deep insights on buyers. The better they know buyers, the better the content they produce.

    They also need to focus on being helpful, rather than trying to be awesome, as Jay Baer shared on Marketing Made Simple TV..

    Thanks for sharing, Shelly.

    Jeff Ogden, the Fearless Competitor
    Creator and Host, Marketing Made Simple TV

  • ShellyKramer

    A difficult lesson for brands to learn. But a necessary one. Thanks for stopping by, Jeff.

  • Andy Newbom

    good stuff Shelly, all too often we hear “Our customers are XYZ title and they are not on social and don’t read content.” Easy to forget that behind every title is a real, live human.