Why You Need to be Doing Remarketing and Retargeting—Now

Why You Need to be Doing Remarketing and Retargeting—Now

January 19, 2017
In this age of digital transformation and an always-connected consumer base, your online marketing game had better be strong if you want to remain competitive. The number of online shoppers is rising ... Read More
Jessica Burdq

How to Develop Content for Different Stages of the Customer Journey

January 18, 2017
Top brands deliver what their customers want and need at different points before, during, and after a purchase. How do they do it? They're not mind readers, and they haven't got psychics on speed ... Read More
Shelly Kramer

Digital Events are Extremely Effective for Lead Gen. Here’s the Insight You Need.

January 17, 2017
Brands are turning to online events as a key part of their lead generation efforts—everything from scheduled webinars to live streaming on Facebook—more than ever before. Why? Used throughout the ... Read More
Shelly Kramer

Instagram’s Terms of Use and Privacy Policy: What People and Brands Need to Know

January 16, 2017
Be honest, you’ve never read the Terms of Use or Privacy Policy of any social network, have you? I know that I really haven’t. They are, without exception, incredibly long, boring, filled with ... Read More
Shelly Kramer

The Week in Review January 14, 2017

January 15, 2017
A new year, the holiday season is over, if you’re like me, you’ve spent the last two weeks trying to fit your new resolutions into your typical daily life. Who has mastered going to the gym ... Read More
Lauren Kirkpatrick

Personality Traits of an Exceptionally Strong CMO

January 11, 2017
Do our personality traits determine our success? According to a recent study by Russell Reynolds, an executive search firm, the answer may be yes. The consulting firm compared the results of chief ... Read More
Dan Newman

How to Nail the Use of Facebook Live—Wearing Underwear

January 9, 2017
I’ve been a fan of MeUndies® since pretty much the moment of discovery. Happening across my field of vision a couple of years ago by way of a Facebook ad, I’ve since lost track of how much money ... Read More
Shelly Kramer

The Best Practice Guide to Webinars for Beginners

January 5, 2017
Webinars are an important element of any successful lead generation initiative. Effective, engaging, personal, and able to deliver great value to your audience. And if you’re considering adding ... Read More
Eric Vidal

Customer Journey Mapping: The Aspects You Can’t Forget

January 3, 2017
As technology advances, customers become more demanding. I would even argue that today’s customers are far more demanding than they were just two or three years ago. The more connected we become, ... Read More
Dan Newman

Best Practices: How to Make Your Business Blog Stand Out from the Crowd

December 30, 2016
With the advent of content marketing as a marketing strategy staple, there are millions of businesses the world over who have launched a business blog and are competing for eyeballs. I've seen many ... Read More
Aaron Lee

Five Marketing Strategies HR Should Embrace

December 29, 2016
Are you struggling to attract top talent to your organization? Do you wish your current employees would do more to promote your brand’s message and help recruit new prospects? Are you doing an ... Read More
Meghan Biro

Eight Types of Social Media Posts that will Help Grow Your Profits

Social media is a big part of my life and business. It's my bread and butter. With social media, I've grown a personal brand and have built an entire business around it. Having said that, ... Read More
Aaron Lee

Email: Winner Winner Chicken Dinner in the Marketer’s ROI Game

December 28, 2016
The end of the year calls for two things without fail: Holiday meals and family time at home, and some serious budgeting time at work in preparation for the year ahead. The best recipe for your 2017 ... Read More
Shelly Kramer

Multichannel vs. Omnichannel And The Role A CRM Plays in Business Success

December 22, 2016
Customers expect a lot from brands today—a lot of engagement, a lot of relevancy, and a lot of accessibility, to name just a few. How do organizations deliver? Many do so, in part, via a commitment ... Read More
Shelly Kramer

Why Building an Email List is a MUST for Your Business

December 20, 2016
What is the first thing you do when you wake up? For most of you, it would be: check your emails. Was I spot on? That's the case with me, as well. I hide under my blanket to keep myself warm ... Read More
Aaron Lee

The Week in Review December 17, 2016

December 18, 2016
How is there only one week left before Christmas? Somehow Christmas seems to come more quickly each year, which often leaves me feeling unprepared and rushed. Mobile shopping, however, is my saving ... Read More
Christy Bohrer

Want to Get the Most Out of Your Visuals on Content and Social? This Guide from Curalate Shows You How.

December 16, 2016
It’s no secret that consumers respond to visuals: Look no further than the popularity of Pinterest and Instagram as proof, especially as B2B brands learn to leverage these visual-based platforms. ... Read More
Shelly Kramer

How Leveraging Mobile + Social Advertising Drives Engagement [and Sales]

December 15, 2016
I don't need to tell you that everybody has a smartphone these days—well, 80 percent of those with a mobile phone do, anyway. And those smartphone owners—they are your customers and prospective ... Read More
Shelly Kramer

How Content Marketing is Evolving

December 14, 2016
It’s not exactly news that content marketing is a thing. In fact, CMI reports that some 88 percent of B2B organizations use content marketing as part of their marketing strategy.  There's good ... Read More
Shelly Kramer

Things You Need To Know This Week – December 10, 2016

December 11, 2016
We’ve made it through another week and I have yet to start my holiday shopping. Knowing me, I’ll be schlepping through the mall on Christmas Eve, picking through depleted sales racks trying to ... Read More
Misty McPadden