Think Millennials Are Tough? Meet Generation Z

Think Millennials Are Tough? Meet Generation Z

April 19, 2017
Millennials have been pouring into the workforce for some time now, reshaping the world of work as we know it. To meet this influx, many organizations have altered their cultures in hopes of ... Read More
Eric Vidal

Five Subject Line Strategies Guaranteed to Increase Your Email Open Rates

April 18, 2017
Picture this. You’ve just created a masterpiece. You stayed up all night making sure it was absolutely perfect. You sit at your computer just staring at the screen in awe of what your mind has ... Read More
Aaron Lee

The Top Metrics Categories Every Marketing Leader Can Exploit

April 17, 2017
Performance management and measurement is here to stay.  It is now a routine business practice. Yet the challenges Marketing organizations face in demonstrating impact persists. The CMO Council and ... Read More
Laura Patterson

Video Marketing Stats and Trends 2017

April 13, 2017
Videos have been immensely popular for years now, and it appears this trend will continue through 2017. That means you can expect to see more digital marketers get into video marketing this year. If ... Read More
Autumn Rivers

Are Protesters like Presenters?

April 12, 2017
If so, they are failing I grew up near Stanford University in the 1960s and I remember my mother taking me on campus for protests and marches against our country’s involvement in the Vietnam ... Read More
Guest

Millennials Desire ‘Access Over Ownership’

April 10, 2017
If you’ve watched or have been watching Mad Men, you’ll remember last season being reminded of the glory days at the end of the 60s, when people were groovy, love was free, and free-sharing ... Read More
Shelly Kramer

V3B Marketing Week in Review – April 8, 2017

April 9, 2017
Facebook continues its quest for dominance in almost every industry, Amazon is taking its first steps into live video streaming, and LinkedIn’s latest release is trying to give businesses what they ... Read More
Lauren Kirkpatrick

Improve Your Content Marketing with Strategy, Audits and Funnels

April 6, 2017
B2B marketers are increasingly optimistic about the success of their content marketing efforts, but some big challenges remain. According to the latest research from the Content Marketing ... Read More
Tom Pick

The New Tech + Media Landscape [and What You Need to Know to Survive It]

April 5, 2017
After having this browser tab open for weeks on my desktop, I finally made time to dig into tech strategist, Michael Wolf's presentation to the WSJDLive, the Wall Street Journal's Global Tech ... Read More
Shelly Kramer

Marketers Take Note—Deep Learning is Going to Change SEO

April 4, 2017
Content lives and dies by SEO—at least, that’s how it’s been in the past. Why? Big picture: Nailing SEO means your content ranks higher on search engine results pages (SERPs) and connects you ... Read More
Shelly Kramer

LinkedIn Now Diving into Email Marketing Service Offerings

April 3, 2017
The key to success in business is a focus on innovation and an unending quest to monetize in new and different ways, all the while serving your audience. LinkedIn has been no stranger to business ... Read More
Shelly Kramer

V3B Week in Review—April 1, 2017

April 2, 2017
Facebook continues to challenge Snapchat, Foursquare is transitioning to a new business model that makes it profitable, Microsoft and Publicis team up in a move to keep agencies relevant, and having ... Read More
Shelly Kramer

Your Outdated Website and the Dangers It Presents for Your Business

March 31, 2017
A well-designed business website represents a significant investment. But to maximize that value—and minimize risks—it's vital to keep the site up to date, both in terms of underlying technology ... Read More
Tom Pick

Demand Generation versus Lead Generation—What’s the Difference?

March 30, 2017
Marketing these days is full of tech, full of tools, and full of … terms? It’s true. There’s an entire modern marketing language out there, and sometimes the differences between concepts can ... Read More
Shelly Kramer

How To Grow a Resilient Email List

March 29, 2017
An effective acquisition strategy can help marketers map out a plan for success. When you want to increase the impact of your marketing and sales activities, building a quality email list is an ... Read More
Guest

How to Find Awesome and Royalty-Free Images for Your Business Blog

March 28, 2017
Looking for royalty-free images for your business blog? We all know that a picture is worth a thousand words, that is why top business blogs utilize images to grab readers’ attention. However, ... Read More
Aaron Lee

Productivity: The Secret to a Small Business Competitive Advantage

March 27, 2017
For small businesses in today’s modern landscape, technology is proving to be a significant driver of change, the most important of which is the ability to increase productivity. The reason ... Read More
Shelly Kramer

What Marketers Need to Know About Second Screen Social

The media landscape has grown increasingly fragmented in recent years. No longer restricted to just television, with the addition of laptops, tablets, and smartphones, most consumers have multiple ... Read More
Shelly Kramer

V3B Week in Review: March 25, 2017

March 26, 2017
Facebook partnering with six ad tech firms to open its Audience Network, retail looking to pour more money into social media advertising, and ways to go live on Facebook Live from your desktop—here ... Read More
Misty McPadden

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

March 24, 2017
You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor ... Read More
David Boutin