LinkedIn Aiming to Power Social Sharing + Lead Gen with Elevate Offering

LinkedIn Aiming to Power Social Sharing + Lead Gen with Elevate Offering

July 21, 2016
For many, LinkedIn has long been the underdog in the social media space. The kid who gets picked last for sports. The red-headed step-child. When I hear that LinkedIn is an individual’s least ... Read More
Shelly Kramer

The Biggest Content Marketing Challenges for Marketers

July 15, 2016
Content marketing is popular because it is an effective tool to attract, retain, and engage customers—that is, if you’re doing it right. Research proves that many businesses don’t have a ... Read More
Shelly Kramer

Digital Transformation for B2B Marketers and the Generational Path to Purchase

July 6, 2016
With every brand on the planet focused on the process of digital transformation in one way or another, there has never been a time when the customer journey, and the path to purchase of an intended ... Read More
Shelly Kramer

Content Marketing on a Budget: 9 Tools You Should Use

June 27, 2016
We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts. In fact, according to a recent study from ... Read More
Shelly Kramer

Hey B2B Marketers, Are You Ready for Millennial Business Buyers?

June 14, 2016
If millennial business buyers put out a personal ad, it would probably read something like this: "Loves game-changing technologies, innovative companies that stand for something, and long walks on ... Read More
Eric Vidal

HR: Why Social Media Policy Matters More Than Ever

June 13, 2016
Social media has been around for a while now. In fact, social media applications have never been more mainstream than they are today. Facebook, not surprisingly, is the big winner, with nearly ... Read More

Marketers, Are You Selling Your Brand Short on Social? Data Says Yes.

June 6, 2016
When was the last time you went shopping for a new tool, scanned all the items on the shelf, and thought, "I'm just going to buy this expensive one because it seems pretty popular, but I'm not really ... Read More
Eric Vidal

Digital Detox: How to Unplug and Why You Should

May 31, 2016
Remember when we all had hopes that technology was going to reduce our “busy time?” Well, guess what? If anything, the exact opposite has happened—to a degree that I bet no one could have ever ... Read More

Image Recognition: The Next Frontier of Search

May 25, 2016
I write about search A LOT—about how to nail search engine marketing (SEM), the impact mobile has on consumers' search and purchasing habits and how RankBrain and artificial intelligence (AI) are ... Read More
Shelly Kramer

Facebook Branded Content Policy : What Marketers Need To Know

May 24, 2016
In a recent conversation with a colleague, I was asked what's so important about branded content that Facebook felt the need to come up with a new policy about it. I referred to it as "the mullet of ... Read More

Five Tips to Create the Perfect Mobile Responsive Website

May 18, 2016
Whether you’re in marketing or IT, there’s likely just one word that’s your primary area of focus—and it’s got to be “mobile.” And if it’s not your key focus point, it’s likely ... Read More
Shelly Kramer

How to Measure the Effectiveness of Your Content

May 17, 2016
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for ... Read More
Shelly Kramer

Deep Learning’s Impact on SEO [and Online Marketers]

May 12, 2016
Everywhere you turn, someone is chattering about deep learning. There's a reason this Artificial Intelligence (AI) offshoot has thought leaders revved up and has spurred so many startups: With the ... Read More
Shelly Kramer

The RankBrain Impact on Search: Why You Should Care

May 10, 2016
I recently wrote about Google's efforts to “show” you how to rank. They held an online Q&A session where Google search quality senior strategist Andrey Lipattsev listed the three most ... Read More
Shelly Kramer

Digital Transformation and the Modern Company

April 27, 2016
I’m in Vegas this week, as a guest of our friends at Oracle, for their Modern Marketing Experience event focused on the Oracle Marketing Cloud. The event is all about digital transformation and how ... Read More
Shelly Kramer

The Changing Face of the News Industry: How Regional Publications Can Survive

April 26, 2016
Where do you go for your news today? The chances are good that you get your news online, and from one of a limited number of the publishing giants according to a recent report, which suggests that ... Read More
Shelly Kramer

The Growing Role Social Plays in Sales and Marketing

April 21, 2016
Social media plays an ever growing role when it comes to sales and marketing initatives and today, the use of social platforms as an add-on to your sales/marketing strategies is much more pervasive, ... Read More
Shelly Kramer

Facebook’s Chatbots: What Are They, and Why Should You Care?

April 19, 2016
There’s a line I often say to my colleagues…heck, I say it to my friends and family too: The one thing that’s constant about being around me is change! Well, that and the fact that I’ll ... Read More
Shelly Kramer

Google Just Told You How to Rank. Are You Listening?

April 11, 2016
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But last month, they did just that during an online Q&A session when Google search ... Read More
Shelly Kramer

Influencer Marketing Gone Wrong—Avoiding the Most Common Mistakes

March 30, 2016
Are you responsible for managing campaigns to roll out a new product or service? Or are you one of the essential cogs in the HR machine with a job that includes finding top talent? In either scenario ... Read More