Tools for Creating Images for Content and Social Media

Tools for Creating Images for Content and Social Media

September 15, 2016
As a marketer, using the right tools to do your job most effectively can make a world of difference. And when it comes to your social team and the content shared in social channels it’s important ... Read More
Shelly Kramer

Millennial Buying Habits: What B2B Marketers Need to Know [Study]

September 6, 2016
Unlike any generation that has gone before them, Millennials have been exposed from birth to a digital revolution that has shaped the way that they think and act. The tech-savvy, socially connected ... Read More
Shelly Kramer

How To Use User Generated Content to Get More Instagram Followers

September 2, 2016
Do you want to get more Instagram followers? Who doesn't? Here's the good news, Instagram is still a great and easy platform to increase followers. A question I get a lot from ... Read More
Aaron Lee

Whoa—Has LinkedIn Finally Gotten On Board with Live Video?

August 23, 2016
Video has always been a powerful medium to deliver information and commentary. Why? That’s simple. It's easy to digest, appeals to our visual nature, entertains, and is quickly and easily ... Read More
Guest

6 Reasons Why Your Content Marketing Strategy is Totally Failing [and how to fix that]

August 18, 2016
I get emails almost every week from bloggers and writers who are frustrated at how content marketing strategies don’t seem to work. Some are even on the verge of giving up. Their email would ... Read More
Aaron Lee

12 Twitter Lists Every B2B Marketer Needs

August 10, 2016
The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That's both a strength and a drawback for B2B marketers. It's great to ... Read More
Tom Pick

What Voice Search Means for Local Marketing

August 8, 2016
Do you use Siri, Cortana, Alexa, Shazam, SoundHound, or Google Now to conduct voice searches? I use voice queries all the time—for search information, directions, to make phone calls, send text ... Read More
Shelly Kramer

Marketing to Millennials [or anyone else] — Get on the Influencer Train

August 4, 2016
Marketers are faced with a new reality—as ad-blocking has gone mainstream we need new ways to reach our target audiences. Consumers—and especially Millennial consumers—have long been opting out ... Read More
Shelly Kramer

The Evolution of B2B eCommerce: What it Means for Your Business

August 1, 2016
In today’s customer-driven business world, having a customer-centric mindset is a necessity—no matter what your business might be. Whether you’re in the B2B or B2C space, having an omnichannel ... Read More
Shelly Kramer

Five Tips for Building a Winning Employee Engagement Strategy

July 29, 2016
Employee engagement is central to any organization’s success. Engaged employees work to build the bottom line, come up with solutions to work-related problems and often act as evangelists for their ... Read More
Guest

Marketer’s Guide to the Mobile Mind Shift [Report]

July 28, 2016
Smartphone usage continues to soar with the result that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. One consequence ... Read More
Shelly Kramer

LinkedIn Aiming to Power Social Sharing + Lead Gen with Elevate Offering

July 21, 2016
For many, LinkedIn has long been the underdog in the social media space. The kid who gets picked last for sports. The red-headed step-child. When I hear that LinkedIn is an individual’s least ... Read More
Shelly Kramer

The Biggest Content Marketing Challenges for Marketers

July 15, 2016
Content marketing is popular because it is an effective tool to attract, retain, and engage customers—that is, if you’re doing it right. Research proves that many businesses don’t have a ... Read More
Shelly Kramer

Digital Transformation for B2B Marketers and the Generational Path to Purchase

July 6, 2016
With every brand on the planet focused on the process of digital transformation in one way or another, there has never been a time when the customer journey, and the path to purchase of an intended ... Read More
Shelly Kramer

Content Marketing on a Budget: 9 Tools You Should Use

June 27, 2016
We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts. In fact, according to a recent study from ... Read More
Shelly Kramer

Hey B2B Marketers, Are You Ready for Millennial Business Buyers?

June 14, 2016
If millennial business buyers put out a personal ad, it would probably read something like this: "Loves game-changing technologies, innovative companies that stand for something, and long walks on ... Read More
Eric Vidal

HR: Why Social Media Policy Matters More Than Ever

June 13, 2016
Social media has been around for a while now. In fact, social media applications have never been more mainstream than they are today. Facebook, not surprisingly, is the big winner, with nearly ... Read More
Guest

Marketers, Are You Selling Your Brand Short on Social? Data Says Yes.

June 6, 2016
When was the last time you went shopping for a new tool, scanned all the items on the shelf, and thought, "I'm just going to buy this expensive one because it seems pretty popular, but I'm not really ... Read More
Eric Vidal

Digital Detox: How to Unplug and Why You Should

May 31, 2016
Remember when we all had hopes that technology was going to reduce our “busy time?” Well, guess what? If anything, the exact opposite has happened—to a degree that I bet no one could have ever ... Read More
Guest

Image Recognition: The Next Frontier of Search

May 25, 2016
I write about search A LOT—about how to nail search engine marketing (SEM), the impact mobile has on consumers' search and purchasing habits and how RankBrain and artificial intelligence (AI) are ... Read More
Shelly Kramer