Reaching Your Millennial Customer Through Imagery is Critical—Here’s How You Do It

Reaching Your Millennial Customer Through Imagery is Critical—Here’s How You Do It

December 9, 2016
According to Pew Research, Millennials are now America’s largest generation, passing Boomers as of April 2016. Marketing to this diverse and growing population of Millennial consumers is a whole ... Read More
Eric Vidal

Brands Are Stealing [and Profiting from] Your Content: What to Do About That

December 8, 2016
The process of creating thoughtful, value-rich content that drives engagement isn't cheap or quick. Brands know this, and that's why many of them outsource at least some of their content ... Read More
Shelly Kramer

The How-to Guide to Saving Your Snapchat Memories Forever

December 7, 2016
Social media usage has exploded as mobile, digital technologies have become the norm, not the exception. As a result, social channels have had to evolve to keep up. (Read: LinkedIn just got on board ... Read More
Misty McPadden

Rebelmail Launches Interactive Email API

December 5, 2016
Email is still a huge tool for businesses—that’s a fact—and there is plenty to discuss on the subject of email marketing, especially as it relates to mobile. Now, there’s even more to talk ... Read More
Shawn Elledge

Things You Need to Know This Week – December 1

December 3, 2016
If you’re like me you’ve spent the last week eating Thanksgiving leftovers and shopping for presents for everyone on your list. It’s certainly been a busy week getting in the holiday spirit, ... Read More
Lauren Kirkpatrick

How Does Mobile Impact Email Marketing?

December 1, 2016
I’ve discussed several aspects of email marketing, both online and with clients – its importance, how to write the perfect email, how to segment your email lists, how to format your email copy ... Read More
Shawn Elledge

Why Deleting Your Facebook History Might Be a Good Idea

November 28, 2016
If you're like me and about 1.79 billion of my closest friends, you have a Facebook account—yes, that's billion (with a b), and growing. In fact, it’s a 16 percent increase from the 2015 figure, ... Read More
Shelly Kramer

Looking Ahead: Future-Proofing HR

November 25, 2016
The HR function of today is not the one of yesterday, and it certainly won’t be the one of tomorrow. So how do businesses make sure their HR departments are ready for upcoming challenges? One of ... Read More
Meghan Biro

Sell More—The B2B Marketer’s Guide to the Perfect Email Campaign

November 23, 2016
Anytime I hear someone say that email is dead, I realize they don’t know much about marketing. And when I hear a B2B marketer admit that they are NOT using email marketing as part of their ... Read More
Shelly Kramer

Things You Need to Know this Week – November 19, 2016

November 19, 2016
The holidays are coming. And in the U.S. the Thanksgiving holiday kicks things into high gear. When it comes to Thanksgiving, debate at our house these days is deep fried turkey vs. traditional. ... Read More
Christine Hutchinson

Are You Failing at Customer Service on Twitter? Data Says Probably.

November 14, 2016
Social media has revolutionized how brands communicate with consumers. Companies are using platforms like Facebook, Twitter, Instagram, and a slew of others in the social suite to engage with, market ... Read More
Eric Vidal

Things You Need To Know This Week – November 12, 2016

November 12, 2016
This has been a very intense week for the United States, after election results concluded and Donald Trump was announced President-Elect on Tuesday. With his presidential win came a strong wave of ... Read More
Christy Bohrer

Local SEO Why it’s Important And How to Start (Infographic)

November 10, 2016
When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and ... Read More
Matt Banner

How B2B Brands Are Leveraging Instagram

November 9, 2016
Social media is much more than one big digital popularity contest: Excelling hinges on value-driven curation, thoughtful content creation, and the humanization of your brand. Consumers spend one out ... Read More
Shelly Kramer

How to Grow Your B2B Business with Actionable Insights from Big Data

November 7, 2016
While the buzz around big data seems relatively new, big data has actually been around for years. Decades, even. So why all the hype now? Although it has a long history, before we had computers, ... Read More
Shelly Kramer

Things You Need To Know This Week – November 5, 2016

November 5, 2016
There’s been a lot happening the past few days, from the Cubs winning the World Series after 108 years to the Presidential campaign coming to a close with the election this Tuesday. While it ... Read More
Misty McPadden

How to Get the Most Out of Twitter Using Lists

November 4, 2016
Today’s consumers are connected, mobile creatures—and, it turns out, many of them are on Twitter. In fact, with around 320 million monthly active users, Twitter is the third most commonly ... Read More
Misty McPadden

Hire a Marketer for Your HR Department

October 31, 2016
If there's one trend that is picking up speed in today's organizations, it's the realization that keeping departments in separate silos isn't the most efficient way to do things. Cross-departmental ... Read More
Meghan Biro

A Few Tips for A Successful Facebook Live Experience

October 21, 2016
Live streaming has taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has changed the game this year ... Read More
Guest

11 Powerful Strategies for Getting More Blog Traffic

October 18, 2016
So, you want to increase your blog traffic? That is the dream of every blogger or writer. We all want more traffic. Getting more traffic is a sign that people are interested in what we have to ... Read More
Aaron Lee