Marketing (and Showcasing) Your Corporate Culture During Recruitment

Marketing (and Showcasing) Your Corporate Culture During Recruitment

February 24, 2017
Most corporate executives consider marketing to be a customer-focused function. But, guess what? The same marketing strategies that work for promoting products and services to consumers also work as ... Read More
Meghan Biro

The State of B2B Customer Marketing Today

February 23, 2017
Lead, sale, next. Focus on hitting that sales quota. That’s the process for many B2B salespeople. No looking left or right. No thinking about what additional business it might be possible to ... Read More
Shelly Kramer

The State of B2B Content Marketing [Report]

February 22, 2017
“Make content marketing a priority or focus elsewhere.” This quote from Joe Pulizzi, founder of the Content Marketing Institute, neatly encapsulates one of the main findings from the latest ... Read More
Shelly Kramer

Still on the Fence About Marketing Automation? Here’s What You’re Missing

February 21, 2017
Technology has changed marketers’ roles significantly, offering new and better tools to attract, nurture, and fill the sales pipeline with leads. Marketing automation (MA) software has quickly ... Read More
Jessica Burdq

Is Your Website One IN a Million, or Just One OF a Million?

February 20, 2017
Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could "have one in any color, as ... Read More
Tom Pick

V3B Week in Review – February 18, 2017

February 18, 2017
Facebook continues to try and dominate the world, launching job postings and online applications features and Facebook TV. Twitter makes changes with Periscope, and B2B marketers can reach IT pros ... Read More
Misty McPadden

Some Costs of Your Content Marketing Efforts You Probably Aren’t Measuring—But Should

February 15, 2017
Content marketing was barely on the radar of most marketers as recently as 2012 per Google Trends, but interest and adoption have skyrocketed since then. According to research reported by Curata, ... Read More
Tom Pick

Not Getting the ROI You Want from Social? Do This Instead

February 14, 2017
Social media has long been a staple tool for marketers, and for good reason: If you target and segment your audience, measure performance, and allocate a sensible budget to getting it right, you just ... Read More
Shelly Kramer

Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan

February 13, 2017
Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a ... Read More
Shawn Elledge

This Week in Review – February 11,2017

February 12, 2017
It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends ... Read More
Lauren Kirkpatrick

Why Businesses Should Embrace the Learning Economy

February 6, 2017
Consumers today are a well-informed group. The answer to seemingly every question can be found in seconds whenever, wherever, and with just a simple search. YouTube is flooded with how-to videos, all ... Read More
Shelly Kramer

Week in Review – February 4, 2017

February 4, 2017
The first month of 2017 is already in the books. Resolutions, if you made them, are turning into habits or have long since fallen to the wayside. A new calendar page is another fresh beginning, a ... Read More
Christine Hutchinson

Marketing Technology Isn’t a Stack—It’s a Matrix

February 2, 2017
The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter, has surged from 150 to nearly ... Read More
Tom Pick

Why Long Form Blog Content is a Smart Content Strategy

February 1, 2017
These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since ... Read More
Shelly Kramer

Marketing Technology: Too Many Tools, Too Little Strategy?

January 31, 2017
CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that "CMOs will spend more on technology than CIOs" in 2017, while IDC projects "CMOs will drive marketing ... Read More
Tom Pick

139 Facts About Instagram Marketers Should Know [Infographic]

In just over six years, Instagram has grown to 500 million users, with 300 million active users every single day. This makes the image-based social network more popular than rival Twitter, and an ... Read More
Guest

This Week in Review – January 28, 2017

January 28, 2017
What an intense week. Let’s talk about the world of marketing—things like predictions for an increase in digital marketing spend, LinkedIn’s dropping market valuation, Google’s target of bad ... Read More
Shelly Kramer

Five Tips to Win the War for Talent in 2017

January 27, 2017
When you have a low unemployment rate and a growing economy, it's a job seeker's market. In fact, 63 percent of full-time employees are looking for a new job right now. In other words, the companies ... Read More
Meghan Biro

What Brands Can Learn From How Generations Consume UGC

January 25, 2017
It’s hard to scroll through any social media feed without stumbling across a raving—but more often than not, ranting—review of a brand. Be honest: Who doesn’t like to Instagram a picture of ... Read More
Shelly Kramer

Curious Why Your Millennial Employees Aren’t on Board with Social Sharing? It’s Not Them—It’s You.

January 24, 2017
If you could be a fly on the wall for the water cooler chatter of your Millennial employees (or get a peek at their digital conversations), what do you think you'd learn? If you're still sending ... Read More
Shelly Kramer