How Leveraging Mobile + Social Advertising Drives Engagement [and Sales]

How Leveraging Mobile + Social Advertising Drives Engagement [and Sales]

December 15, 2016
I don't need to tell you that everybody has a smartphone these days—well, 80 percent of those with a mobile phone do, anyway. And those smartphone owners—they are your customers and prospective ... Read More
Shelly Kramer

Marketer’s Guide to the Mobile Mind Shift [Report]

July 28, 2016
Smartphone usage continues to soar with the result that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. One consequence ... Read More
Shelly Kramer

Digital Time Predominantly Spent on Mobile Apps [Report]

September 22, 2014
With mobile apps seemingly taking over the world, the U.S. population now spends 52% of its “digital time” on mobile apps, according to  Comscore’s recently published The U.S. Mobile App ... Read More
Shelly Kramer

How to Reach and Engage Mobile Customers [Webinar]

June 18, 2014
How would you manage if you had to go without your smartphone for a day? How about a week? If you’re anything like me, it wouldn’t be long before you started to get twitchy. Most of us choose to ... Read More
Shelly Kramer

Supermarkets Warm Up to Mobile Commerce. Finally.

February 7, 2014
I love grocery shopping. Not only do I love the process of figuring out what I’m in the mood to cook, food is probably the only thing I’m really obsessive about. I hate to run out of the things ... Read More
Shelly Kramer

Mobile Marketing and Customer Retention for the B2B Marketer

October 18, 2013
My friend Tim Hayden gave a terrific presentation at MarketingProfs’ sold out B2B Forum this last week, focusing on the importance of mobile marketing and customer retention for the B2B ... Read More
Shelly Kramer

Smartphone Users Want to Buy: Get Out of Their Way

October 17, 2013
A new survey of US smartphone users suggests that while search engines are king when it comes to locating a business, the mobile call plays a critical role in in the purchasing process. I’ve ... Read More
Shelly Kramer

Report: How Moms Use Their Mobile Devices

September 4, 2013
Mobile use continues to explode—and moms are a big part of the increase. When you consider that moms are at the center of several online trends, it only makes sense that they’re among the biggest ... Read More
Shelly Kramer

App Developers Missing Out On Hispanic Market

August 21, 2013
A new report finds brands that have invested in app development are missing out on a big opportunity by not serving the Hispanic market. This is a huge misstep for many reasons, not the least of ... Read More
Shelly Kramer

Missing Mobile Optimization May Prompt Google Demotion

June 18, 2013
Failing to optimize your website for mobile visitors won’t just impact your traffic and prospective sales—it could also trigger a Google demotion, thereby decreasing your search ... Read More
Shelly Kramer

Use Location-Based Listening to Reach Prospective Customers

May 30, 2013
You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile ... Read More
Shelly Kramer

B2B Mobile Marketing: 15 Ideas You Can Use Today

May 17, 2013
Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then ... Read More

Mobile Marketing: How Smartphones Maximize Sales

April 23, 2013
As more consumers opt to make purchases on their smartphones, it only makes sense that evolving technology gives small business owners the ability to make more sales directly from their mobile ... Read More

Kansas City Mayor Continues Tech Takeover With New App

March 27, 2013
No matter what side of the political spectrum you’re on, you can’t help but admire Kansas City Mayor Sly James’ complete embrace of technology, including social media marketing. The tech savvy ... Read More
Shelly Kramer

College Students Find Deals On Mobile [And Why It Matters]

March 21, 2013
Here’s a shocking revelation: college students love deals. And while that statement was probably the opposite of shocking, here’s something you might find more interesting: the majority of ... Read More
Shelly Kramer

Mobile Optimization: Most Exciting Digital Opportunity

March 8, 2013
The mobile market continues to see explosive growth—and despite the increasingly widespread use of smartphones and tablets, the majority of businesses don’t have a mobile-friendly website. The ... Read More
Shelly Kramer

Mobile Email Opens Poised to Surpass PCs in 2013

March 4, 2013
As people increasingly turn to mobile devices to read and manage their email, a new report shows mobile email opens will surpass PC-based opens by the end of 2013. As someone who checks her email ... Read More
Shelly Kramer

App for Social Good: Loving Chocolate, Saving Kids

February 14, 2013
Now that Valentine's Day is here, you're probably headed out to purchase chocolates for your loved ones…and maybe a couple for yourself, too (don’t worry—we won’t judge you!). Before you head ... Read More
Shelly Kramer

Email: What Your Customers Want

January 30, 2013
Consumers like email. And if you want to connect with them, email had best be part of your integrated marketing strategy. I was reading ExactTarget’s Marketers Are From Mars Report, which surveyed ... Read More
Shelly Kramer

Mobile Marketing: 50 Percent of Marketers Have No Idea

January 25, 2013
Let me qualify that headline: way too many marketers have no idea about what's going on with regard to their customers and the mobile space. That's no surprise to us and we rant on a regular basis ... Read More
Shelly Kramer