The B2B Content Syndication Report

The B2B Content Syndication Report

March 17, 2017
The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However ... Read More
Shelly Kramer

V3B Week in Review – March 10, 2017

March 11, 2017
It’s amazing how quickly the online tech world changes. This week Facebook rolled out several new tools and updates, and Snapchat continued to try to ride the wave of success from its IPO. If you ... Read More
Lauren Kirkpatrick

How to Repurpose Old Content to Attract a New Audience

March 10, 2017
I love evergreen content. When I write blog posts, I try to focus on content that has a long shelf life even years after it was published. It's a more efficient approach to content ... Read More
Aaron Lee

Video in Business: Benchmark Report 2017 

March 9, 2017
If you think that video marketing is the exclusive domain of the B2C marketer, think again. B2B buyers, who like the rest of us have become accustomed to consuming video in their daily lives, are ... Read More
Shelly Kramer

Referral Spam Removal from Google Analytics – 2017 Update

March 8, 2017
Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and ... Read More

More Than Words: 22 Ways to Get Visual with Content Marketing

March 7, 2017
Words most often form the basis of content marketing. But visuals can bring those words to life—like turning a list of statistics into an engaging infographic, a how-to guide into a video, or a ... Read More
Tom Pick

Marketing (and Showcasing) Your Corporate Culture During Recruitment

February 24, 2017
Most corporate executives consider marketing to be a customer-focused function. But, guess what? The same marketing strategies that work for promoting products and services to consumers also work as ... Read More
Meghan Biro

The State of B2B Content Marketing [Report]

February 22, 2017
“Make content marketing a priority or focus elsewhere.” This quote from Joe Pulizzi, founder of the Content Marketing Institute, neatly encapsulates one of the main findings from the latest ... Read More
Shelly Kramer

Is Your Website One IN a Million, or Just One OF a Million?

February 20, 2017
Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could "have one in any color, as ... Read More
Tom Pick

V3B Week in Review – February 18, 2017

February 18, 2017
Facebook continues to try and dominate the world, launching job postings and online applications features and Facebook TV. Twitter makes changes with Periscope, and B2B marketers can reach IT pros ... Read More
Misty McPadden

Some Costs of Your Content Marketing Efforts You Probably Aren’t Measuring—But Should

February 15, 2017
Content marketing was barely on the radar of most marketers as recently as 2012 per Google Trends, but interest and adoption have skyrocketed since then. According to research reported by Curata, ... Read More
Tom Pick

Not Getting the ROI You Want from Social? Do This Instead

February 14, 2017
Social media has long been a staple tool for marketers, and for good reason: If you target and segment your audience, measure performance, and allocate a sensible budget to getting it right, you just ... Read More
Shelly Kramer

This Week in Review – February 11,2017

February 12, 2017
It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends ... Read More
Lauren Kirkpatrick

Marketing Technology Isn’t a Stack—It’s a Matrix

February 2, 2017
The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter, has surged from 150 to nearly ... Read More
Tom Pick

Why Long Form Blog Content is a Smart Content Strategy

February 1, 2017
These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since ... Read More
Shelly Kramer

Marketing Technology: Too Many Tools, Too Little Strategy?

January 31, 2017
CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that "CMOs will spend more on technology than CIOs" in 2017, while IDC projects "CMOs will drive marketing ... Read More
Tom Pick

This Week in Review – January 28, 2017

January 28, 2017
What an intense week. Let’s talk about the world of marketing—things like predictions for an increase in digital marketing spend, LinkedIn’s dropping market valuation, Google’s target of bad ... Read More
Shelly Kramer

Curious Why Your Millennial Employees Aren’t on Board with Social Sharing? It’s Not Them—It’s You.

January 24, 2017
If you could be a fly on the wall for the water cooler chatter of your Millennial employees (or get a peek at their digital conversations), what do you think you'd learn? If you're still sending ... Read More
Shelly Kramer

This Week in Review – January 21, 2017

January 23, 2017
I don’t know about you, but I love the part of a new year when life returns to normal, or the insanity that we all normal anyway, and we can just put our heads down and get back to work. Here are ... Read More
Shelly Kramer

Why You Need to be Doing Remarketing and Retargeting—Now

January 19, 2017
In this age of digital transformation and an always-connected consumer base, your online marketing game had better be strong if you want to remain competitive. The number of online shoppers is rising ... Read More
Jessica Burdq