Marketing (and Showcasing) Your Corporate Culture During Recruitment

Marketing (and Showcasing) Your Corporate Culture During Recruitment

February 24, 2017
Most corporate executives consider marketing to be a customer-focused function. But, guess what? The same marketing strategies that work for promoting products and services to consumers also work as ... Read More
Meghan Biro

The State of B2B Content Marketing [Report]

February 22, 2017
“Make content marketing a priority or focus elsewhere.” This quote from Joe Pulizzi, founder of the Content Marketing Institute, neatly encapsulates one of the main findings from the latest ... Read More
Shelly Kramer

Is Your Website One IN a Million, or Just One OF a Million?

February 20, 2017
Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could "have one in any color, as ... Read More
Tom Pick

V3B Week in Review – February 18, 2017

February 18, 2017
Facebook continues to try and dominate the world, launching job postings and online applications features and Facebook TV. Twitter makes changes with Periscope, and B2B marketers can reach IT pros ... Read More
Misty McPadden

Some Costs of Your Content Marketing Efforts You Probably Aren’t Measuring—But Should

February 15, 2017
Content marketing was barely on the radar of most marketers as recently as 2012 per Google Trends, but interest and adoption have skyrocketed since then. According to research reported by Curata, ... Read More
Tom Pick

Not Getting the ROI You Want from Social? Do This Instead

February 14, 2017
Social media has long been a staple tool for marketers, and for good reason: If you target and segment your audience, measure performance, and allocate a sensible budget to getting it right, you just ... Read More
Shelly Kramer

This Week in Review – February 11,2017

February 12, 2017
It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends ... Read More
Lauren Kirkpatrick

Marketing Technology Isn’t a Stack—It’s a Matrix

February 2, 2017
The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter, has surged from 150 to nearly ... Read More
Tom Pick

Why Long Form Blog Content is a Smart Content Strategy

February 1, 2017
These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since ... Read More
Shelly Kramer

Marketing Technology: Too Many Tools, Too Little Strategy?

January 31, 2017
CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that "CMOs will spend more on technology than CIOs" in 2017, while IDC projects "CMOs will drive marketing ... Read More
Tom Pick

This Week in Review – January 28, 2017

January 28, 2017
What an intense week. Let’s talk about the world of marketing—things like predictions for an increase in digital marketing spend, LinkedIn’s dropping market valuation, Google’s target of bad ... Read More
Shelly Kramer

Curious Why Your Millennial Employees Aren’t on Board with Social Sharing? It’s Not Them—It’s You.

January 24, 2017
If you could be a fly on the wall for the water cooler chatter of your Millennial employees (or get a peek at their digital conversations), what do you think you'd learn? If you're still sending ... Read More
Shelly Kramer

This Week in Review – January 21, 2017

January 23, 2017
I don’t know about you, but I love the part of a new year when life returns to normal, or the insanity that we all normal anyway, and we can just put our heads down and get back to work. Here are ... Read More
Shelly Kramer

Why You Need to be Doing Remarketing and Retargeting—Now

January 19, 2017
In this age of digital transformation and an always-connected consumer base, your online marketing game had better be strong if you want to remain competitive. The number of online shoppers is rising ... Read More
Jessica Burdq

How to Develop Content for Different Stages of the Customer Journey

January 18, 2017
Top brands deliver what their customers want and need at different points before, during, and after a purchase. How do they do it? They're not mind readers, and they haven't got psychics on speed ... Read More
Shelly Kramer

Digital Events are Extremely Effective for Lead Gen. Here’s the Insight You Need.

January 17, 2017
Brands are turning to online events as a key part of their lead generation efforts—everything from scheduled webinars to live streaming on Facebook—more than ever before. Why? Used throughout the ... Read More
Shelly Kramer

How to Nail the Use of Facebook Live—Wearing Underwear

January 9, 2017
I’ve been a fan of MeUndies® since pretty much the moment of discovery. Happening across my field of vision a couple of years ago by way of a Facebook ad, I’ve since lost track of how much money ... Read More
Shelly Kramer

The Best Practice Guide to Webinars for Beginners

January 5, 2017
Webinars are an important element of any successful lead generation initiative. Effective, engaging, personal, and able to deliver great value to your audience. And if you’re considering adding ... Read More
Eric Vidal

Customer Journey Mapping: The Aspects You Can’t Forget

January 3, 2017
As technology advances, customers become more demanding. I would even argue that today’s customers are far more demanding than they were just two or three years ago. The more connected we become, ... Read More
Dan Newman

Best Practices: How to Make Your Business Blog Stand Out from the Crowd

December 30, 2016
With the advent of content marketing as a marketing strategy staple, there are millions of businesses the world over who have launched a business blog and are competing for eyeballs. I've seen many ... Read More
Aaron Lee