What Marketers Need to Know About Second Screen Social

What Marketers Need to Know About Second Screen Social

March 27, 2017
The media landscape has grown increasingly fragmented in recent years. No longer restricted to just television, with the addition of laptops, tablets, and smartphones, most consumers have multiple ... Read More
Shelly Kramer

V3B Week in Review: March 25, 2017

March 26, 2017
Facebook partnering with six ad tech firms to open its Audience Network, retail looking to pour more money into social media advertising, and ways to go live on Facebook Live from your desktop—here ... Read More
Misty McPadden

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

March 24, 2017
You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor ... Read More
David Boutin

V3B Week in Review – March 10, 2017

March 11, 2017
It’s amazing how quickly the online tech world changes. This week Facebook rolled out several new tools and updates, and Snapchat continued to try to ride the wave of success from its IPO. If you ... Read More
Lauren Kirkpatrick

V3B Week in Review: February 26, 2017

February 27, 2017
From email marketing to Instagram carousel and Facebook ad breaks, it has been a busy week in the marketing world. Twitter and Snapchat are not sharing in positive news but have made the news ... Read More
Christy Bohrer

V3B Week in Review – February 18, 2017

February 18, 2017
Facebook continues to try and dominate the world, launching job postings and online applications features and Facebook TV. Twitter makes changes with Periscope, and B2B marketers can reach IT pros ... Read More
Misty McPadden

Not Getting the ROI You Want from Social? Do This Instead

February 14, 2017
Social media has long been a staple tool for marketers, and for good reason: If you target and segment your audience, measure performance, and allocate a sensible budget to getting it right, you just ... Read More
Shelly Kramer

This Week in Review – February 11,2017

February 12, 2017
It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends ... Read More
Lauren Kirkpatrick

Week in Review – February 4, 2017

February 4, 2017
The first month of 2017 is already in the books. Resolutions, if you made them, are turning into habits or have long since fallen to the wayside. A new calendar page is another fresh beginning, a ... Read More
Christine Hutchinson

139 Facts About Instagram Marketers Should Know [Infographic]

January 31, 2017
In just over six years, Instagram has grown to 500 million users, with 300 million active users every single day. This makes the image-based social network more popular than rival Twitter, and an ... Read More

This Week in Review – January 28, 2017

January 28, 2017
What an intense week. Let’s talk about the world of marketing—things like predictions for an increase in digital marketing spend, LinkedIn’s dropping market valuation, Google’s target of bad ... Read More
Shelly Kramer

What Brands Can Learn From How Generations Consume UGC

January 25, 2017
It’s hard to scroll through any social media feed without stumbling across a raving—but more often than not, ranting—review of a brand. Be honest: Who doesn’t like to Instagram a picture of ... Read More
Shelly Kramer

Instagram’s Terms of Use and Privacy Policy: What People and Brands Need to Know

January 16, 2017
Be honest, you’ve never read the Terms of Use or Privacy Policy of any social network, have you? I know that I really haven’t. They are, without exception, incredibly long, boring, filled with ... Read More
Shelly Kramer

The Week in Review January 14, 2017

January 15, 2017
A new year, the holiday season is over, if you’re like me, you’ve spent the last two weeks trying to fit your new resolutions into your typical daily life. Who has mastered going to the gym ... Read More
Lauren Kirkpatrick

How to Nail the Use of Facebook Live—Wearing Underwear

January 9, 2017
I’ve been a fan of MeUndies® since pretty much the moment of discovery. Happening across my field of vision a couple of years ago by way of a Facebook ad, I’ve since lost track of how much money ... Read More
Shelly Kramer

Eight Types of Social Media Posts that will Help Grow Your Profits

December 29, 2016
Social media is a big part of my life and business. It's my bread and butter. With social media, I've grown a personal brand and have built an entire business around it. Having said that, ... Read More
Aaron Lee

The Week in Review December 17, 2016

December 18, 2016
How is there only one week left before Christmas? Somehow Christmas seems to come more quickly each year, which often leaves me feeling unprepared and rushed. Mobile shopping, however, is my saving ... Read More
Christy Bohrer

The How-to Guide to Saving Your Snapchat Memories Forever

December 7, 2016
Social media usage has exploded as mobile, digital technologies have become the norm, not the exception. As a result, social channels have had to evolve to keep up. (Read: LinkedIn just got on board ... Read More
Misty McPadden

Are You Failing at Customer Service on Twitter? Data Says Probably.

November 14, 2016
Social media has revolutionized how brands communicate with consumers. Companies are using platforms like Facebook, Twitter, Instagram, and a slew of others in the social suite to engage with, market ... Read More
Eric Vidal

How B2B Brands Are Leveraging Instagram

November 9, 2016
Social media is much more than one big digital popularity contest: Excelling hinges on value-driven curation, thoughtful content creation, and the humanization of your brand. Consumers spend one out ... Read More
Shelly Kramer