V3B Week in Review – February 18, 2017

V3B Week in Review – February 18, 2017

February 18, 2017
Facebook continues to try and dominate the world, launching job postings and online applications features and Facebook TV. Twitter makes changes with Periscope, and B2B marketers can reach IT pros ... Read More
Misty McPadden

Not Getting the ROI You Want from Social? Do This Instead

February 14, 2017
Social media has long been a staple tool for marketers, and for good reason: If you target and segment your audience, measure performance, and allocate a sensible budget to getting it right, you just ... Read More
Shelly Kramer

This Week in Review – February 11,2017

February 12, 2017
It’s been a little over a week since Punxsutawney Phil saw his shadow, predicting six more weeks of winter. He was not kidding. My Facebook feed has been flooded with pictures of snow from friends ... Read More
Lauren Kirkpatrick

Week in Review – February 4, 2017

February 4, 2017
The first month of 2017 is already in the books. Resolutions, if you made them, are turning into habits or have long since fallen to the wayside. A new calendar page is another fresh beginning, a ... Read More
Christine Hutchinson

139 Facts About Instagram Marketers Should Know [Infographic]

January 31, 2017
In just over six years, Instagram has grown to 500 million users, with 300 million active users every single day. This makes the image-based social network more popular than rival Twitter, and an ... Read More

This Week in Review – January 28, 2017

January 28, 2017
What an intense week. Let’s talk about the world of marketing—things like predictions for an increase in digital marketing spend, LinkedIn’s dropping market valuation, Google’s target of bad ... Read More
Shelly Kramer

What Brands Can Learn From How Generations Consume UGC

January 25, 2017
It’s hard to scroll through any social media feed without stumbling across a raving—but more often than not, ranting—review of a brand. Be honest: Who doesn’t like to Instagram a picture of ... Read More
Shelly Kramer

Instagram’s Terms of Use and Privacy Policy: What People and Brands Need to Know

January 16, 2017
Be honest, you’ve never read the Terms of Use or Privacy Policy of any social network, have you? I know that I really haven’t. They are, without exception, incredibly long, boring, filled with ... Read More
Shelly Kramer

The Week in Review January 14, 2017

January 15, 2017
A new year, the holiday season is over, if you’re like me, you’ve spent the last two weeks trying to fit your new resolutions into your typical daily life. Who has mastered going to the gym ... Read More
Lauren Kirkpatrick

How to Nail the Use of Facebook Live—Wearing Underwear

January 9, 2017
I’ve been a fan of MeUndies® since pretty much the moment of discovery. Happening across my field of vision a couple of years ago by way of a Facebook ad, I’ve since lost track of how much money ... Read More
Shelly Kramer

Eight Types of Social Media Posts that will Help Grow Your Profits

December 29, 2016
Social media is a big part of my life and business. It's my bread and butter. With social media, I've grown a personal brand and have built an entire business around it. Having said that, ... Read More
Aaron Lee

The Week in Review December 17, 2016

December 18, 2016
How is there only one week left before Christmas? Somehow Christmas seems to come more quickly each year, which often leaves me feeling unprepared and rushed. Mobile shopping, however, is my saving ... Read More
Christy Bohrer

The How-to Guide to Saving Your Snapchat Memories Forever

December 7, 2016
Social media usage has exploded as mobile, digital technologies have become the norm, not the exception. As a result, social channels have had to evolve to keep up. (Read: LinkedIn just got on board ... Read More
Misty McPadden

Are You Failing at Customer Service on Twitter? Data Says Probably.

November 14, 2016
Social media has revolutionized how brands communicate with consumers. Companies are using platforms like Facebook, Twitter, Instagram, and a slew of others in the social suite to engage with, market ... Read More
Eric Vidal

How B2B Brands Are Leveraging Instagram

November 9, 2016
Social media is much more than one big digital popularity contest: Excelling hinges on value-driven curation, thoughtful content creation, and the humanization of your brand. Consumers spend one out ... Read More
Shelly Kramer

Things You Need To Know This Week – November 5, 2016

November 5, 2016
There’s been a lot happening the past few days, from the Cubs winning the World Series after 108 years to the Presidential campaign coming to a close with the election this Tuesday. While it ... Read More
Misty McPadden

A Few Tips for A Successful Facebook Live Experience

October 21, 2016
Live streaming has taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has changed the game this year ... Read More

12 Twitter Lists Every B2B Marketer Needs

August 10, 2016
The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That's both a strength and a drawback for B2B marketers. It's great to ... Read More
Tom Pick

LinkedIn Aiming to Power Social Sharing + Lead Gen with Elevate Offering

July 21, 2016
For many, LinkedIn has long been the underdog in the social media space. The kid who gets picked last for sports. The red-headed step-child. When I hear that LinkedIn is an individual’s least ... Read More
Shelly Kramer

HR: Why Social Media Policy Matters More Than Ever

June 13, 2016
Social media has been around for a while now. In fact, social media applications have never been more mainstream than they are today. Facebook, not surprisingly, is the big winner, with nearly ... Read More
Meghan Biro