When it comes to brand strategy, once the playbook is in hand the key to winning is in the execution. For many businesses, large and small, the reason marketing suffers and/or flat out doesn’t work is due to lack of resources; that and not having the right expertise to deliver high quality results day in and day out.
Marketing today is more complex than ever before and requires a skill set that is often not understood outside the realm of the marketing department. We understand that skill set. We know the struggle marketers face and the challenges they deal with on a daily basis. Working in partnership with you, we help you execute on your marketing strategies and show maximum return on your marketing spend.
Our end-to-end approach allows you to focus on your business while we focus on your brand messaging and marketing efforts.
Here is just a sampling of the marketing services we can deliver:
Content is at the core of your business being found online. From blog posts to video/audio content, to email marketing campaigns and white papers to high quality webinars, we have the knowledge and expertise to develop and deliver compelling content on a daily, weekly, or monthly basis.
What many marketers don’t yet understand is that creating content is often the easy part. Getting anyone to see it is the challenging part. Your content must be in front of the right audience, at the right time, in the right channels to be read, viewed, or otherwise consumed in some way. Our team connects your content with the right paid, owned, and earned channels to have it shared, promoted, and syndicated, ensuring the audience you want is consuming your ideas.
Development of Influencer Programs
In the early stages of brand awareness, consumers are far more likely to trust external influencers than company resources. In short, people trust people, they don’t tend to trust marketers. Having personally served some of the world’s largest brands as advocacy marketers, we know how to identify the top influencers and brand advocates for your marketing initiatives. We know how to work with them to build strong, long-lasting, mutually beneficial relationships.
Social Media Community Management
Building a social media presence is more than setting up a few accounts and sharing content. To truly be successful in the social media realm requires regular activity — ongoing conversation and engagement, sharing the right kind of content with the right people, and nurturing and building genuine relationships. Our team’s expertise in this regard is unparalleled. We can step into your social communities and create conversations, target new relationships, and open doors for meaningful opportunities and sales interactions.
Social and Content Campaign Development
In addition to original content creation, regular curation and sharing of content is a great way to build an active presence in the social media space. This is a big part of any successful social media campaign. With our social campaign development, we can align the right content with your community and your marketing efforts to increase your brand reach, and drive more eyeballs to your products, services, and ideas. Translation? More business opportunities.
We understand the world of search engine optimization (SEO) and search engine marketing (SEM). Success with search engines depends on four key factors: (1) your website delivering a great user experience, (2) feeding your website fresh, regular content that is hyper relevant to your audience, (3) the use of smart search engine optimization in the crafting of that content, and (4) social signals that are evidence of your presence in the social media space, and illustrate how your content moves across the web. We can help you get the search engine presence you seek from organic search. We can also augment your results by paid campaigns (SEM), designed and managed to drive maximum results.
The first thing consumers do today when they want to learn about your business is visit your website. What they find when they visit yours will have a big impact on whether or not a deal moves forward. We can help with that. Whether it’s consulting with your development team, designing and developing ourselves, working to help craft the right brand messaging and/or writing content for your site, we know how to deliver an integrated web experience that gets prospects to your site and compels them to action.