Seeing more than meets the eye is just the start to setting your brand apart from the competition, and it’s a crucial part of developing an integrated marketing strategy. Before any business can truly start an effective marketing program, they must first fully understand where they fit in the marketplace. At V3*Broadsuite we provide the research and analysis to allow our clients a clear view of where they already are, before determining where they want to go.
V3*Broadsuite delivers critical insights, including:
When it comes to a marketing strategy, the first thing you need to understand is your market. We provide you with a detailed deep dive into everything from your target customer to your biggest competitor — even those you might not yet be aware of. Our comprehensive market analysis gives you the insights required to better understand how your business can connect more closely to prospects, current customers, and influencers in your industry.
Want to know what you should be doing before approaching your market? Then be sure you know what your competition is doing. They might be nailing it, but they also might be leaving gaps wide-open. These are opportunities you can pounce on. Our competitive analysis provides clarity as to what your competitors are doing. We’ll help you figure out how to use that intelligence as part of your marketing strategy.
SEO/SEM Research and Analysis
While it might sound contradictory, being found on the first page of Google is not the be-all end-all of SEO. Today, there’s really no such thing as a universal first page result on Google. Instead, your focus should be on a website that serves up a great user experience. You must be creating fresh content that’s relevant to your audience of customers and prospects, and know the words and phrasing to use as you develop that content, how to distribute it across the Web, as well as how to develop a legitimate presence in the social media space. That is the secret sauce when it comes to effective search engine optimization (SEO), resulting in higher search rankings for you, and an easier job finding you for your prospects and leads. Smart SEO combined with search engine marketing (SEM) that works for you is part of our strategy to deliver prospects who are ready to buy to your door. Our team is second to none when it comes to SEO and SEM. And integrating our in-depth analysis of where you are with the right plan of attack helps set the stage for the kind of results you seek.
Content/Social Media Analysis
In the rush to get involved in the social media space or to embrace content marketing, many brands experience less than stellar ROI and/or encounter missteps or missed opportunities. Our team is comprised of senior level experts at content marketing and the integration of social media across your organization. They are skilled at tying social media and content marketing to business goals. We’ll assess the efficacy of your current content and social media efforts, and get the right systems in place to maximize the ROI of your investment.
If your organization is already doing traditional and digital marketing, you have probably created a variety of valuable assets, useful for future marketing efforts. Our team can review your existing content and help determine how to leverage it to get the most out of the hard work you and your teams have already done.