Strategy

Strategy

A perfectly executed strategy depends 100 percent on having the right strategy to begin with.

We know how important getting started is for our clients, but executing without a plan is akin to starting a road trip without a destination in mind. Well-defined goals and a firm plan in place allow marketers to easily determine the success of their marketing initiatives.

By carefully applying our insights, we will work with you to deliver a strategy that allows you to outperform your competitors, and deliver the results your business seeks to achieve through its marketing investment.

Our team will help you develop a holistic strategy for the following areas of your marketing mix. Do you need help with the execution of the strategies we work with you to develop? We’re ready to assist with that, too.

Marketing

At the top of the strategy pyramid sits your comprehensive marketing plan, one that’s data driven and encompasses your current off line and online activities. We also take into consideration your paid, owned, earned, and shared media needs as part of the strategic process. Most importantly, we understand that the marketing funnel of yesteryear looks more like a ping pong ball these days. We also understand the challenges marketers and brands face when it comes to reaching customers who are tapped into today’s broad spectrum of channels. Consequently, we work with our clients to develop and deploy data-driven strategies that span multiple channels and multiple mediums.

Content

Content marketing is the current Holy Grail for companies in both the B2B and the B2C space, but it’s not easy to get it right. Marketers must know the best way to use the content they create. Will it be effective at reaching customers and prospects in a variety of different channels? Does it suit the needs of existing customers? And, is the content you’re creating optimized for lead generation and lead nurturing purposes? There are myriad uses for content across a company, and it’s easy to get bogged down. The reality is that content impacts every part of a brand — from initial awareness in the marketplace, through to every part of a customer’s journey.  Even after a sale, your content must continue to deliver satisfaction to ensure an ongoing relationship with your brand. Our teams at V3Broadsuite are experts at developing content strategies, as well as the content itself, for clients across a number of different verticals and with vastly different needs. We’ll help you master content marketing and get the most out of your efforts, and also help you establish — and meet — measurable goals for brand visibility, readership, and conversion.

Lead Generation/Nurturing/Marketing Automation

For many companies, the number one marketing goal is to generate new customers. But before you can land a new customer, you need qualified leads. Generating high quality leads in a cluttered marketing space requires a comprehensive plan. The utilization of content, social media, and lead nurturing takes consumers through the awareness, affinity and purchase commitment stage of their buyer’s journey. Smart companies also know that in order to maximize marketing dollars, marketing automation is pretty much table stakes these days. When it comes to marketing automation, our team is masterful. We are platform agnostic and help you analyze your needs from an early stage, decide which marketing automation platform is right for you, and help you with implementation and thereafter, depending on your needs. We also help create the kind of content you need for your lead generation and lead nurturing campaigns, and provide you with senior level support that will augment seamlessly with your internal team.

Social Media

Sure, everybody thinks that “being on” social media is the important part, but they’re mostly wrong —especially in the B2B space. There’s a difference between having a presence in the social media space and effectively connecting what you’re doing with social to your business objectives, especially in a way that’s measurable and delivers a return on your investment. The latter? That’s what we excel at. We will help you find the channels where your customers are, show you how to create the right kind of content across the social media landscape, and help you connect social media to your business initiatives and goals in a way that delivers maximum value. And all of that? Exponentially more effective than “being on” social media, using the channels as a broadcast medium. That strategy will never deliver any real value for you.

PR and Corporate Communications

We have entered an age where the lines between brands, media, and public relations have blurred. What is the best approach for your business? Whether a basic public relations strategy or a comprehensive approach designed to attract media attention, we will help determine the best strategy for you, one easily implemented and measured to get you on the road to results.