The Mistakes Digital Marketers Make and How to Fix Them

Things You Need To Know This Week – August 1, 2015

August 1, 2015
Ok. I’m actually getting a little worried. I don’t think Shelly is EVER coming back from Florida. Not sure she understands just how much Daniel Newman and I are missing her. As for the rest of ... Read More
Lindsay Bell

Four Steps to Protecting Your Utility Management System from Hackers

July 31, 2015
Every day it seems as though there’s another hacking story in the news, the most recent of which is yet another hacking by the Chinese of the federal government’s databases, this time gaining ... Read More
Shelly Kramer

How to Optimize B2B YouTube Pages [and Why You Want To]

July 30, 2015
When it comes to B2B businesses and corporate YouTube pages--and why you might want to optimize them to take full advantage of all SEO benefits--consider this: YouTube is the second largest search ... Read More
Shelly Kramer

Enterprise IT Reality: Cyberthreats and Security Fears

July 29, 2015
Today’s enterprise IT teams are largely kept awake at night focused on cyberthreats and security fears. That’s very different, though, than what tech teams have focused on in the past. Consider ... Read More
Shelly Kramer

Does Binge Watching Eventually Reach Crisis Fatigue Point?

July 28, 2015
There’s a term they use in journalism called crisis fatigue. It relates to the coverage of ongoing crises such as the unrest in Ferguson, Mo., or the battle over the Confederate Battle Flag in ... Read More

Things You Need To Know This Week – July 25, 2015

July 25, 2015
Well, it looks like Shelly’s officially flown the coop. Word on the street (well, on Facebook, anyhow) is she’s having a wonderful holiday and doing lots of oceanside running. Lucky lady, but I ... Read More
Lindsay Bell

Why You Need to Tell Your Fans About Facebook News Feed Changes

July 24, 2015
Anyone who is active on Facebook knows all too well their News Feed seems to always be changing, and not always for the better. The algorithm that determines what you see is constantly being tweaked ... Read More
Shelly Kramer

How to Measure the Fundamentals of Cloud Maturity

July 20, 2015
Cloud technology is no longer the future for business—it’s the here and now, and, as you no doubt know, it’s already weaving its way deep into business culture, playing a vital role for many ... Read More
Shelly Kramer

Things You Need To Know This Week – July 18, 2015

July 19, 2015
I don’t know about you, but I am loving summer! Vacations, barbecues, long sunny days, and nights spent around the campfire. With maybe a cocktail or two (or seven) tossed in for good measure. ... Read More
Lindsay Bell

Want to Engage With Millennials? Don’t Forget to Email Them

July 15, 2015
There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter-parents. ... Read More
Shelly Kramer

NIH Seeks Your Input: Data Collection Best Practices for Devices and Wearables

July 14, 2015
Type “wearable health tech” into a search engine and you’ll see seemingly endless lists of smart watches, devices, and apps designed to help manage your health and fitness. That’s a ... Read More
Shelly Kramer

Meerkat’s Move Toward Facebook and What That Means

July 13, 2015
Meerkat, the hot new live video streaming app that took SXSW by storm, is backing away from Twitter and turning its attention toward building a closer relationship with Facebook to help attract more ... Read More
Shelly Kramer

Things You Need To Know This Week – July 11, 2015

July 12, 2015
Post 4th of July, the summer is in full swing, and summer vacation is the predominant thing on everyone’s mind. Or is that just me? Nonetheless, the week was full of exciting tech news and ... Read More
Shelly Kramer

Managing the Data Security Risks of Patient Portals

July 9, 2015
The rapid advances of technology are affecting all areas of our lives, and in the process is throwing up new, and often unexpected challenges to our privacy, especially the security of our personal ... Read More
Shelly Kramer

CMOTalk: Integrating Employee Advocacy Into Your Operations

July 8, 2015
Dan and I spent some time on the CMOTalk Podcast this week talking about the topic of employee advocacy and how, done properly, your employees can help propel your marketing, customer service, ... Read More
Shelly Kramer

Things You Need To Know This Week – July 3, 2015

July 3, 2015
With the Independence Day holiday upon us here in the United States, I keep this short and sweet: Have an awesome weekend! To go along with your hot dogs and fireworks, here is the latest edition ... Read More
Shelly Kramer

For Marketers Every Tech Trend Hinges On Big Data And Analytics

July 1, 2015
We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These ... Read More
Dan Newman

Keeping Data Safe in the Cloud is Every IT Team’s Goal

June 29, 2015
Here’s something that I hear all the time and I’m sure you do as well: “The future of business is cloud technology.” A decade ago, the pundits and prognosticators who uttered these words may ... Read More
Shelly Kramer

Things You Need To Know This Week – June 27, 2015

June 28, 2015
It’s safe to say that the recent ruling by the Supreme Court on marriage equality trumps pretty much all other news of the week. Truly a momentous decision, which will be life-altering for so many ... Read More
Shelly Kramer

How to Win at Cross-Channel Marketing [Study]

June 26, 2015
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure ... Read More
Shelly Kramer
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