Why You Need to Tell Your Fans About Facebook News Feed Changes

Image Recognition: The Next Frontier of Search

May 25, 2016
I write about search A LOT—about how to nail search engine marketing (SEM), the impact mobile has on consumers' search and purchasing habits and how RankBrain and artificial intelligence (AI) are ... Read More
Shelly Kramer

Facebook Branded Content Policy : What Marketers Need To Know

May 24, 2016
In a recent conversation with a colleague, I was asked what's so important about branded content that Facebook felt the need to come up with a new policy about it. I referred to it as "the mullet of ... Read More

Five Tips to Create the Perfect Mobile Responsive Website

May 18, 2016
Whether you’re in marketing or IT, there’s likely just one word that’s your primary area of focus—and it’s got to be “mobile.” And if it’s not your key focus point, it’s likely ... Read More
Shelly Kramer

How to Measure the Effectiveness of Your Content

May 17, 2016
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for ... Read More
Shelly Kramer

Deep Learning’s Impact on SEO [and Online Marketers]

May 12, 2016
Everywhere you turn, someone is chattering about deep learning. There's a reason this Artificial Intelligence (AI) offshoot has thought leaders revved up and has spurred so many startups: With the ... Read More
Shelly Kramer

The RankBrain Impact on Search: Why You Should Care

May 10, 2016
I recently wrote about Google's efforts to “show” you how to rank. They held an online Q&A session where Google search quality senior strategist Andrey Lipattsev listed the three most ... Read More
Shelly Kramer

Digital Transformation and the Modern Company

April 27, 2016
I’m in Vegas this week, as a guest of our friends at Oracle, for their Modern Marketing Experience event focused on the Oracle Marketing Cloud. The event is all about digital transformation and how ... Read More
Shelly Kramer

The Changing Face of the News Industry: How Regional Publications Can Survive

April 26, 2016
Where do you go for your news today? The chances are good that you get your news online, and from one of a limited number of the publishing giants according to a recent report, which suggests that ... Read More
Shelly Kramer

The Growing Role Social Plays in Sales and Marketing

April 21, 2016
Social media plays an ever growing role when it comes to sales and marketing initatives and today, the use of social platforms as an add-on to your sales/marketing strategies is much more pervasive, ... Read More
Shelly Kramer

Facebook’s Chatbots: What Are They, and Why Should You Care?

April 19, 2016
There’s a line I often say to my colleagues…heck, I say it to my friends and family too: The one thing that’s constant about being around me is change! Well, that and the fact that I’ll ... Read More
Shelly Kramer

Google Just Told You How to Rank. Are You Listening?

April 11, 2016
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But last month, they did just that during an online Q&A session when Google search ... Read More
Shelly Kramer

Influencer Marketing Gone Wrong—Avoiding the Most Common Mistakes

March 30, 2016
Are you responsible for managing campaigns to roll out a new product or service? Or are you one of the essential cogs in the HR machine with a job that includes finding top talent? In either scenario ... Read More

When the Search is a Local One, You Have a Buyer Ready to Buy

March 29, 2016
Search is now ingrained in the average consumer's buying process, especially as mobile technology continues to become more mainstream. I’ve written before about the power of local search, and just ... Read More
Shelly Kramer

Combining Old and New Tactics to Help You Target the Right Customers

March 24, 2016
Marketing is important to any company, and it's especially vital to the survival and long-term success of small to midsize businesses. In fact, your marketing needs to be perpetually on-point in a ... Read More
Shelly Kramer

Computers Learning Racism: Inherent Search Bias in Marketing

March 22, 2016
In 2013, Harvard Professor Latanya Sweeney and colleague Adam Tanner entered Sweeney’s full name into a search engine only to see an ad returned “Latanya Sweeney. Arrested?” A shocked Sweeney, ... Read More

Are Marketers Over-Hyping Marketing to Chief Marketers?

March 18, 2016
For a long time, the CIO and the CTO have been the traditional IT buyers in the top tier of an organization. However, this trend is slowly beginning to change. Speculations are rife as to whether ... Read More
Dan Newman

Alive and Kicking: Email Marketing is Still a Huge Tool for Business

March 17, 2016
The debate I hear most often in marketing circles, and one that doesn’t appear to be losing any steam, is whether email marketing is dead or alive. Email is definitely NOT dead, nor will it be ... Read More
Dan Newman

Why Brands Need More Continuity Between Marketing, Sales, and Customer Service

March 16, 2016
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their ... Read More
Dan Newman

Top Five Big Data Challenges for CIOs

March 15, 2016
Big data is more than just a buzzword these days—but it can be both a massive opportunity and a huge problem for companies. Digital data collection has been a practice since the dawn of computing, ... Read More
Dan Newman

Retargeting: The High ROI Tool That You Need to Be Using

March 14, 2016
Does your B2B company offer trials or test runs, or feature promotional products or services? Do you run active lead generation campaigns? If the answer is no, you might consider incorporating some ... Read More
Eric Vidal