Businesses of all sizes are scrambling to launch corporate blogs and get their arms around the business of content creation. And most of them? They’re getting it wrong. Content that resonates with customers and prospects isn’t brand-centric, “Me, Me, Me” content, it’s information, resources, and tools that your people can use to help them be successful in their businesses. Successful content marketing is about sharing, collaboration, and building relationships with trusted information. With that generosity comes interest, loyalty, and a commitment to a brand. Isn’t that pretty much every marketer’s dream?
We’ll talk about how to get started creating a media hub, including the following:
How (and why) to get start with corporate blogging
Why you need to think visually – and how to do that
Content alone isn’t enough. How to factor social media into the equation
Strategies and tools for building and fostering community
Why you need to think mobile first, in all things
We’ll give you some things to think about, some tools you can use, and we’ll help you think about how to make your content marketing efforts more effective at connecting with your customers and prospects.
If you’re a marketer focused on delivering value as a result of what you’re doing with in terms of maximizing the web for growth, and especially as that relates to content, this will be one session you won’t want to miss.
Join Shelly and her guests each week for discussions on how the Internet and technology are changing marketing, changing business, changing the world.
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