Join host Shelly Kramer along with her guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week’s edition of V3B Internet of Things as they discuss B2B lead automation and how to develop your strategy and reach your revenue goals.
Some of what we’ll discuss:
What’s most important when kicking of a lead generation strategy or program.
What a marketer can expect with regards to moving leads through the funnel.
How marketers plan for this multi-step process.
How you move people through each stage of the funnel.
How much content you need to create to do all this.
What technologies you use to help you with your lead generation programs.
Join Shelly and her guests each week for discussions on how the Internet and technology are changing marketing, changing business, changing the world.
Follow us on Twitter at @V3Biot and participate in the discussion using #V3Biot.