V3B Internet of Things 001: What’s Working in B2B Lead Generation, Qualification and Nurturing

V3B Internet of Things 001: What’s Working in B2B Lead Generation, Qualification and Nurturing

March 15, 2015

Join host Shelly Kramer along with her guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week’s edition of V3B Internet of Things as they discuss what’s working in B2B lead generation, best practices for lead qualification and how to implement lead nurturing that will drastically improve your conversion rates. Some of what we’ll discuss includes:

• What’s the best way to increase sales?
• How sales teams (and marketers) can engage more prospects
• How to identify more qualified leads versus tire kickers
• How to close more sales
• Where to get started

Join Shelly and her guests each week for discussions on how the Internet and technology are changing marketing, changing business, changing the world.

Follow us on Twitter at @V3Biot and participate in the discussion using #V3Biot.