Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it’ll help you learn how to develop campaigns and initiatives they’ll want to support and be a part of. We’ll talk about:
The three things matter that most to Millennials about the products they buy and use;
The kind of messaging that works best with Millennials;
What brands are getting right when it comes to marketing to Millennials and how they’re doing that;
What you need to watch out for when marketing to this target audience.
Join Shelly and her guests each week for discussions on how the Internet and technology are changing marketing, changing business, changing the world.
Follow us on Twitter at @V3Biot and participate in the discussion using #V3Biot.