I’ve long been a LinkedIn fangirl and, especially for clients in the B2B space, spend a great deal of time talking with senior executives about the value of LinkedIn, training business development and sales teams on how to more effectively integrate LinkedIn into their lead generation and business development efforts and pretty much preaching the LinkedIn gospel. I believe that companies ignore LinkedIn at their own peril — and for those who do, it’s a wealth of untapped opportunity.
I’ve worked a lot with the team at LinkedIn and they do a great job talking with clients about the benefits of social selling in general, as well as the benefits that LinkedIn’s social selling toolset can bring to the table. I asked Andrew to be on the program this week to give us an overview of the features of LinkedIn’s social selling tool and can’t wait to see what he has to share.
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